Last week, I reported that RX.com was sold via Sedo for $1 million, in a deal brokered by Dave Evanson. It stands as the third largest public domain name sale of the year (to date). In this morning’s Registrant Alert email from DomainTools, it was revealed that Texas entrepreneur and domain investor Brent Oxley was the buyer of RX.com after it moved out of Sedo’s domain name transfer account.
It looks like Brent acquired the domain name for investment purposes. If you visit RX.com, you can see an Efty “for sale” inquiry page that mentions several 8 figure domain name sales.
Brent appears to be on a domain name acquisition spree of late. I noticed Brent has acquired Texas.com, Bachelor.com, Rookie.com, and Dust.com. I presume there have been other recent acquisitions that I have not detected. For the majority of acquisitions I have noticed, the purchase price was not publicly revealed. From what I know and can recall, RX.com could be Brent’s largest domain name acquisition. He previously bought Give.com for $500,000.
There was some speculation about who acquired the domain name, and the people who guessed it was an investor acquisition were correct. From my perspective, average LL .com names seem to be selling in the high six figure range these days (disregarding specific meanings, words, or acronyms). This would indicate the RX = pharma/med meaning was worth just a small premium over the higher end of the average price range.
I believe the prescription drug business, especially for online prescriptions, is heavily regulated. It will be interesting to track RX.com to see when/if Brent ends up selling it and who acquires it.