Report: iPhone Almost Called “Mobi”

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I read a New York Post report today that I found interesting and wanted to share with you. Apparently, the iPhone was almost called the “Mobi” which may have had an impact on the .mobi extension. According to the report:

“As the lawyers battled it out for control of the “iPhone” name, four alternatives were heavily considered by Apple.

The four alternatives, and the reasons for considering them were:

Mobi — A play on “mobile” but with a “with a little personality,” according to Segall.”

Although .iPhone probably wouldn’t have people clamoring to register domain names, I could see app developers wanting to buy various names to match their apps. I wonder what .mobi domain names would be worth if everyone had a “Mobi” in their pocket instead of an iPhone.

This is one example of how a marketing decision by a large company can have a major impact on the domain space.

3 COMMENTS

  1. “This is one example of how a marketing decision by a large company can have a major impact on the domain space.”

    I guess overstock is not a large company…LMAO on dot KO

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