I read a New York Post report today that I found interesting and wanted to share with you. Apparently, the iPhone was almost called the “Mobi” which may have had an impact on the .mobi extension. According to the report:
“As the lawyers battled it out for control of the “iPhone” name, four alternatives were heavily considered by Apple.
The four alternatives, and the reasons for considering them were:
Mobi — A play on “mobile” but with a “with a little personality,” according to Segall.”
Although .iPhone probably wouldn’t have people clamoring to register domain names, I could see app developers wanting to buy various names to match their apps. I wonder what .mobi domain names would be worth if everyone had a “Mobi” in their pocket instead of an iPhone.
This is one example of how a marketing decision by a large company can have a major impact on the domain space.