Report: iPhone Almost Called “Mobi”

I read a New York Post report today that I found interesting and wanted to share with you. Apparently, the iPhone was almost called the “Mobi” which may have had an impact on the .mobi extension. According to the report:

“As the lawyers battled it out for control of the “iPhone” name, four alternatives were heavily considered by Apple.

The four alternatives, and the reasons for considering them were:

Mobi — A play on “mobile” but with a “with a little personality,” according to Segall.”

Although .iPhone probably wouldn’t have people clamoring to register domain names, I could see app developers wanting to buy various names to match their apps. I wonder what .mobi domain names would be worth if everyone had a “Mobi” in their pocket instead of an iPhone.

This is one example of how a marketing decision by a large company can have a major impact on the domain space.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. “This is one example of how a marketing decision by a large company can have a major impact on the domain space.”

    I guess overstock is not a large company…LMAO on dot KO


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