I look at Atom as a platform people use to find brand names with matching domain names. Because of this, I lean towards listing brandable types of domain names on Atom. I figure someone looking for a creative brand name will use Atom and my inventory should be shown on related terms.
When I am assessing domain names to buy, one of the things I think about is where I would list it for sale along with the value to an end user buyer. I think of Atom for the brandable types of domain names I think would be a good fit with the platform, especially with a custom logo.
Atom has an automated appraisal tool that allows people to see what Atom pegs its value at. There are quite a few assessment categories on that page to offer additional insights about the domain name that could enhance its value or detract from its value.
One feature on that page is the “Premium Marketplace Fit” check. Users can enter a domain name and see if it would automatically be eligible for premium status on Atom. When looking at inexpensive or hand registered domain names, this quick check can be helpful to know if the domain name will be quickly listed for sale on the platform.
Obviously, getting a domain name added to Atom is a very first step on what could be a long sales process. There’s absolutely no guarantee a listed domain name will ever sell on the platform. It serves as a bit of an additional “sanity check” to make sure a domain name is good enough to get listed.
