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Managing Your Own Landers Can be Difficult

Elliot Silver
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One of my favorite aspects of the business of domain investing is negotiating my own deals with prospective buyers. In order to generate some of my inbound leads, I operate a variety of my own landing pages and inquiry forms, supplemented by Efty landing pages.

There is a downside to operating my own landing pages and inquiry forms. I am fully responsible for all technical aspects of the landing pages – from their design to their resolution and functionality. This is something I do with the help of a developer, but a great deal of the management is on me.

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Com Laude Hosting DotBrand Webinar with ICANN’s Andee Hill

Elliot Silver
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The second application round for new gTLD applications seems to be gearing up. ICANN has slowly been releasing new information about applying for a TLD in the 2nd round of applications. According to ICANN’s website, the next round of applications is expected to commence in April of 2026.

I couldn’t even take a guess at how many new TLD strings will be applied for, but I suspect a good portion of them will be brand-related TLDs. Some brands that weren’t created when the first round of applications started in 2012 as well as those that may have missed out will likely have an interest in applying for a brand matching TLD.

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Diligence Tip: Remove the Domain Name from Email

Elliot Silver
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I do diligence on a prospective buyer because I like to know who is on the other end of an inquiry/offer email. In general, most people will reply with their full name and email address. Some people may reply with a fictitious name or nickname to try and retain some level of anonymity. For the most part, prospects don’t completely obfuscate who they are.

For my inquiry forms, the only mandatory fields are name and email address. A person may use a fake name or nickname to shield their identity, but most won’t use a unique email address nor do they take the time to create one for the purpose of inquiring about a domain name.

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Rocket.com Buyer Revealed

Elliot Silver
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2

In September, I reported on the sale of the Rocket.com domain name. Rocket.com was sold for an undisclosed amount of money in a deal overseen by Andrew Miller of Hilco Digital. Following the sale, the domain name was transferred to CSC under Whois privacy, leaving the identity of the buyer unknown.

I have been periodically visiting Rocket.com and checking for any Whois or nameserver updates to try and learn who acquired the domain name. This morning, a new landing page appeared on the domain name, and the buyer has been revealed – Rocket Companies, Inc.

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OOV.com Acquired for $400,000

Elliot Silver
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The OOV.com domain name was acquired for $400,000. The news was announced by Saw.com, the domain brokerage that helped its client privately acquire the domain name:

This $400,000 sale is the largest publicly reported 3 letter .com domain name sale of 2024 (to date), and on the higher end of recent LLL.com domain name sales. Once recorded by DNJournal, it will tie the $400,000 sale of Peace.com. I doubt it will stay in the top 10 sales of 2024 for very long. Notably, in a recent podcast, Ryan McKegney said that DomainAgents brokered the sale of a three letter .com earlier this year for $2 million, but the domain name that was sold can not be revealed due to a non-disclosure agreement.

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John Berryhill: What to Include in Outbound Email

Elliot Silver
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3

When I have a legal question regarding domain names, I usually discuss it with attorney John Berryhill. My feeling is that I would rather pay for John’s legal expertise than to wing it. The domain industry is fortunate that John regularly offers insights and wisdom on public venues like Namepros and X at no cost.

Yesterday morning, a Namepros member asked a question about sending outbound emails to sell a one word .io domain name. Doing outbound marketing to prospective buyers can be risky, particularly when there is limited usage for the term that makes up the domain name. Quite a few factors can make outbound marketing efforts more risky than others, and understanding the risks and how to mitigate them is important.

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