John Berryhill: What to Include in Outbound Email

When I have a legal question regarding domain names, I usually discuss it with attorney John Berryhill. My feeling is that I would rather pay for John’s legal expertise than to wing it. The domain industry is fortunate that John regularly offers insights and wisdom on public venues like Namepros and X at no cost.

Yesterday morning, a Namepros member asked a question about sending outbound emails to sell a one word .io domain name. Doing outbound marketing to prospective buyers can be risky, particularly when there is limited usage for the term that makes up the domain name. Quite a few factors can make outbound marketing efforts more risky than others, and understanding the risks and how to mitigate them is important.

Like he often does, John responded to the Namepros post and offered some general advice on legal best practices for outbound marketing of domain names. John followed it up by sharing some insights about one word domain names as it relates to trademarks.

If you’re going to do outbound marketing to sell domain names, you should really understand the risks involved and do what you can to mitigate risk. Sometimes, the risk isn’t able to be mitigated enough to make outbound worth the risk. Knowing the risk and risk mitigation is important, and John gave some good general advice in that regard.

For questions that are specific to a single domain name, it’s best to reach out directly to an industry attorney for tailored advice.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

  1. Excellent advice for domainers. This alone could prevent some UDRP shenanigans:
    “You should make it clear in your communications that you are notifying a number of potentially interested parties, of which the recipient is merely one, that the domain name has become available for sale.”

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Spaceship Offering .coms Below Wholesale Pricing

1
The wholesale price of a .com domain name charged by Verisign (the .com registry operator) is approaching $10/year. I currently pay a little more...

Macro.com Was Acquired for $600k in 2022

1
In 2023, I noticed a company called Macro had announced a big funding round, and it was using Macro.com for its website. Its brand...

My Portfolio is Now 7.5% Non .com with a 10% Goal

1
For years, I would almost never touch non .com domain names. Reflecting changes I have noticed across the aftermarket, my viewpoint has been evolving....

Atom.com Listing Levels Getting Confusing

1
Atom.com introduced new listing levels for domain names listed for sale on its platform. Each comes with a different marketing opportunities as well as...

Flex – Owning the Singular and Plural Versions of a Domain Name

6
We are doing some business with a local company that has Northern Lights in its branding. This is not a unique name, as it...