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Self-Brokerage Available to 100k GoDaddy Customers


I am sure one of the most popular requests of GoDaddy is the ability to manage inbound purchase inquiries and offers for domain names listed for sale via Afternic. This is no surprise considering this was a major selling point of two companies GoDaddy acquired – Dan.com and Uniregistry.

Afternic just announced self-brokerage capabilities have been enabled for approximately 100,000 people who are members of GoDaddy’s Discount Domain Club’s top tier. I can see this has been enabled in my account, and I am going to test the platform to see how it works for a buyer and seller to get a feel for how it works, how it looks, and the timing of inquiries and responses.

Notably, the sale commission for a successful transaction is the same percentage as it would be if a GoDaddy/Afternic broker were negotiating on behalf of the owner. The advantage (or disadvantage depending on your perspective) is the domain registrant can respond and negotiate in their own style and at their own pace.

LTO Usage Can Pose a Risk

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Lease to Own deals have become much more normal in the domain space. LTO deals give buyers the opportunity to use a domain name at a lower upfront cost, and it gives domain name sellers a source of consistent monthly income. There is some risk with LTO deals for a domain investor. I was asked about this today on X.

If a lessee engages in deceptive or illegal practices with the domain name – anything from phishing schemes, email spam, selling counterfeit or illegal products/services, or hosts other illegal activities on the domain name, there can be problems for the domain name and domain name registrant.

Kicks.com Acquired by Dicks Sporting Goods

In early February, I noticed that Kicks.com changed hands. The valuable one word .com domain name had been owned by Reflex, and transferred to a registrant called Domain Licenses Limited, which I believe is an entity that acquires and/or holds domain names on behalf of other companies.

I detected this Whois change with the help of the DomainTools Registrant Monitor.

IBM Secures a RDNH Finding Without Asking

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A week and a half ago, I noticed a UDRP filing that appeared to be pretty egregious. A company filed a UDRP against ResourceInteractive.com and Resource.com at NAF. I think Resource.com is a 7 figure descriptive one word .com domain name. Both of those domain names have long been owned by IBM, a $225+ billion publicly traded company.

The UDRP decision was published this morning, and in an unsurprising decision, the panelist, Ivett Paulovics, ruled in favor of IBM. In addition, a Reverse Domain Name Hijacking (RDNH) finding was made. Incidentally, IBM’s counsel did not even request this finding, so it was as clear cut of an RDNH as they come.

Perplexity CEO Wants to Buy OS.ai

HubSpot Founder Dharmesh Shah announced another domain name acquisition today. Dharmesh acquired OS.ai for $150,000. He announced the acquisition and shared his rationale for buying the domain name in a post on X:

The post received numerous responses, as Dharmesh invited people to share their ultra-premium domain names, offering to give a valuation from a new Agent.ai agent that is under development.

One response to the post didn’t include a domain name to evaluate. Aravind Srinivas, CEO of Perplexity, replied to Dharmesh to let him know he would like to buy OS.ai:

Taku Launched by GMO Led by Industry Veterans

This afternoon, I learned about the launch of a new registrar and marketplace brand called Taku – using Taku.com. The brand was launched by GMO Internet Group, a company that is traded publicly on the Tokyo Stock Exchange, which operates other brands that primarily operate in Asia.

The thing that caught my attention with this launch is the numerous industry veterans that have been hired in advance of the launch. Christian Voss, Claus Barche, Birgit Berger, Frank Michlick and Michael Piotrowski have spent years working in various roles at well-known domain industry companies.