The SERP.com domain name was acquired in July of this year for $210,000. This, according to the former owner of the domain name who is a longtime domain investor. SERP.com was sold via Afternic, according to an Afternic transaction activity screenshot I was sent.
Prior to the sale of SERP.com, the buyer had a price expectation of $500,000. After multiple rounds of negotiations, the buyer and seller agreed to a $210,000 sale price.
Anything.com is a legacy brand name in the domain name space. Anything.com has long owned a portfolio of exceptional domain names. Off the top of my head, I can think of Home.com, Marketing.com, Blade.com, Kitchen.com, and many other meaningful .com domain names the company has owned.
This afternoon, I saw a post on X from Alan Shiflett that highlighted a massive rebrand. A company called Anything, which has been using CreateAnything.com, acquired the Anything.com domain name. Anything is an AI-based, no-code software development company founded by Marcus Lowe. The company recently announced an $11 million round of funding. A press release was published this evening pegging the acquisition at $2 million.
Marcus shared the news about the new domain name this afternoon:
Andrew Allemann covered the Rams.com UDRP decision that went in favor of the domain registrant. The Los Angeles Rams NFL football team tried to get the domain name via UDRP, and they lost the decision. The domain name was successfully defended by attorney John Berryhill.
There was one aspect of the decision that caught my attention. The panel paid attention to the discussion about a $2 million offer that was reportedly made to buy the domain name. The panel did some background checking to confirm that the offer could be plausible, sharing that the prospective buyer apparently represents some companies with “Rams” in their brand names. Had the seller been untruthful about an offer, who knows how the panel may have ruled.
We visited our friends in New York this weekend. I was chatting about my friend’s dad, who passed away after a battle with pancreatic cancer several years ago. I vaguely recall attending his funeral, but it was a bit of a hazy memory for whatever reason.
As I was thinking about this, trying hard to remember if I made the trip, a very specific domain name came to my mind. I don’t know why, but I distinctly remember sitting in the parking lot of the Long Island funeral home having a conversation with a representative from the company that owned this domain name I had been trying to buy for a while. As I recall, the conversation was productive and we reached a deal shortly after our phone call.
