It is said that in Major League Baseball, a player can fail 70% of the time at the plate and still make the Hall of Fame. Someone with a long career whose batting average is .300 or better has a decent shot of being inducted in the baseball Hall of Fame while being known as a solid hitter.

Domain investing is similar in a sense, but the bar to be considered successful is even lower than a hitter in baseball. A decent domain portfolio may have a 2-3% sell through rate (STR). A strong domain investor portfolio optimized for sales might sell only 5% of the portfolio in a year. 95% of a domain name portfolio may sit unsold each year, and a large percentage of these domain names may not get an offer or inquiry during the course of a year.

Atom.com recently announced “one of the biggest updates to search and discovery” on the platform. The platform is making its search results less literal and more intuitive. By way of example, if someone searches for the term “baby,” instead of being solely shown domain names with the baby keyword in them, the platform will show domain names that could make nice brand names for someone starting a baby-related business. The blog post has many more details about the change.