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How Buyers Find Domain Names

Elliot Silver
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When someone decides to acquire a domain name, the process usually falls into one of three main paths: they have a brand already in mind and want to secure the matching or a similar domain name, they start their search from scratch using a platform to generate brand and domain name ideas, or someone reaches out to sell them a domain name.

In the first scenario, a buyer has already established (or is in the process of establishing) a brand name. They might be launching a company, introducing a new product, or rebranding an existing business. The brand name is already chosen, and they want to buy the matching .com domain name.

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Did TON Foundation Acquire Ton.com?

Elliot Silver
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3

While looking through my DomainTools Whois alert emails (Name Server Monitor and Registrant Monitor) this morning, I noticed the Ton.com domain name appears to have changed hands.

Ton.com has long been owned by Digimedia and registered at Tucows. The domain name transferred to the Cloudflare domain registrar, with much of the Whois record redacted. One of the few things that isn’t redacted is the registrant location of Zug, Switzerland. The Name Servers also use Cloudflare nameservers.

I shared my observation on X:

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Atom Now Proactively Contacting Trackers

Elliot Silver
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2

I like how Atom.com has a feature that allows prospective buyers to track the price of a domain name listed for sale on the platform. If the price is decreased, the buyer is notified of the updated price via email. This means Atom has the buyer’s email address and the domain name that is of interest, which is a perfect combination for opening a conversation.

One bit of feedback I provided to Atom is that their brokerage team should be able to directly contact people tracking the prices of domain names to open a dialog. For instance, I have someone tracking the price of Navigator.ai, a domain name I have priced in the $200k range. It would be helpful for me to know if the buyer is interested in the $125k – $175k range or if the buyer has a completely different price expectation. This personalized engagement could help facilitate a deal.

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Testing a Small Data Set is Similar to Guessing

Elliot Silver
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0

My educational background is in the field of direct marketing. Following my undergraduate degree, I went to NYU and earned a Master’s degree in Direct and Interactive Marketing. I then worked at a direct marketing agency called Wunderman, followed by a corporate direct marketing role at AIG.

One of the hallmarks of direct marketing is testing. I recall one of my professors telling the class about the “test everything” mantra in this field. Testing is the most important thing, and once you have a winning campaign or strategy, you keep testing to see if you can iterate and improve your results. All of this is to say that I am a big believer in testing.

I read a blog post about testing written by GoDaddy’s Adam Ramsdell. While I agree with the testing sentiment, I think it would be very difficult for most domain investors – myself included – to accurately test in a way that will create actionable results.

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Are You Attending Upcoming Domain Investor Events This Year?

Elliot Silver
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4

There are quite a few domain investor-focused events and conferences coming up in the last half of 2025. These events are being held around the world, and importantly, they are being run by different people and organizations. This should help make them each unique.

The events I have heard about, including the dates and locations are as follows:

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Domain Investor Impostor Syndrome

Elliot Silver
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5

For most domain investors, the business of domain investing is unpredictable. Some months bring big sales or many sales that make me feel fantastic. In other months, there is little action in the way of deals and reasonable offers. It can be quite boring on the sell-side. This “feast or famine” cycle of domain investing can take a toll on experienced investors, and it can lead to a feeling of impostor syndrome. Michael Radar posted about this on X and I think most domain investors can relate.

Impostor syndrome is the feeling that success is undeserved or that I am not as skilled as people may believe based on my presence and longevity in the domain investment space. In the business of domain investing, it can creep in during slow periods when offers and sales are few and far between. I might start questioning whether past sales were lucky, whether I really know how to pick desirable names, or if I am falling behind colleagues whose businesses seem to be crushing it.

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