In 2013, GoDaddy acquired Afternic and SmartName. SmartName is a domain name monetization platform founded by Larry Fischer and Ari Goldberger. SmartName has continued to operate post-acquisition, and I use it to monetize some of my domain names that perform better there than elsewhere.
When I logged into my SmartName account yesterday afternoon, I noticed a message informing customers that SmartName is going to be retired later on this month. Accounts will be migrated to GoDaddy’s CashParking service, a similar type of domain name monetization platform.