TonyNames shared an image on X that illustrates a fear I have had with respect to AI generated logos for domain names listed for sale:
The Atom logo on this .co domain is on point lol pic.twitter.com/lG2AoaNbQE
— Tony (@TonyNames) June 6, 2025
The DeepSeek logo may be problematic, but it was surprisingly not caught by the domain name seller or platform. My concern is with lesser known brand names.
When I see the term “finsure,” my immediate thought is that it is a portmanteau of the terms finance or financial and insurance or insure. I suspect that is why Finsure.com sold for $9,750 in 2023 via NameJet expiry auction, according to NameBio.
A company called Finsure, which was founded in 2021, uses the Finsure.us Finsure.one domain name for its business (update: this was my error, but it shows there are numerous companies that use Finsure in branding). This company filed a UDRP against the Finsure.com domain name at the World Intellectual Property Organization (WIPO). According to DomainLeads, there are 46 “Finsure” TLDs registered and 10 of them are developed. This does not include several hundred other domain names that contain “finsure.” In short, it’s a pretty common compound word and not limited to one single company.
The UDRP decision was published this morning. Not only did the domain registrant prevail in this UDRP, but the three member panel also found it was an instance of Reverse Domain Name Hijacking (RDNH). Specifically, the panel found it was a “Plan B” filing whereby a company fails to purchase a domain name and files the UDRP as its “Plan B.”
As Aziz noted this morning on X, GoDaddy has added an AI feature to its for sale landing pages, allowing prospective buyers to get additional insight into why a domain name is valuable. On the right side of GoDaddy “for sale” landers, there’s an “Ask AI” button visible.
Clicking the button opens a pop-up window with a pre-populated question, What makes this domain name valuable? Clicking the prompt draws an AI-generated response from the tool emphasizing some of the unique traits of the domain name.
Initially, I did not plan to attend NamesCon in November. We have quite a few family things going on in November, and it’s an inconvenience to ensure our kids get where they need to be – and I hate missing their events. After some further thought, I decided I will most likely attend for at least a day.
I received an email this morning reminding me that the price for a NamesCon ticket will increase tomorrow. The standard pass is listed at $499 and apparently increases to $649 tomorrow. The vendor pass increases from $799 to $999.
The ICA hosted a webinar to discuss the Initial Report of the WIPO–ICA UDRP Review Project Team. The joint project between the two organizations aims to explore ways to strengthen the UDRP with incremental improvements.
The primary topics of discussion were related to the following:
