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Celebrity Domain Attorney John Berryhill on YouTube

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IAC, CollegeHumor.com, Boobs, “Erection Election” & More!

In 2004, CollegeHumor.com was (and still is) a clever up and coming social website targeting college students, skewed towards males. One of the big draws to the site was the photo section, frequently filled with topless girls with naughty notes on their chests expressing their love for College Humor.

During the 2004 presidential election, girls (mostly) started submitting topless, bottomless, headless, and even “Bush”less photos with the name of their preferred presidential candidate. I did my research and saw slogans like “Boobs for Kerry,” “Vote Kerry ’04 – Bush can’t touch this,” and of course “NO MORE BUSH IN 04′ – Election Erection 2004.” These photos were all submitted under the theme, “Election Erection.”

In August of 2006, Barry Diller’s IAC purchased a 51% stake in the company that founded CollegeHumor.com, Connected Ventures, LLC. According to the press release at the time:

“NEW YORK, Aug. 15 /PRNewswire-FirstCall/ — IAC/InterActiveCorp (Nasdaq: IACI) announced today that it has acquired a 51% stake and full voting control of Connected Ventures, LLC, parent of leading comedy site CollegeHumor.com. Terms of the transaction were not disclosed. CollegeHumor is the first site to join IAC Programming, launched earlier this year to buy and build branded online content properties that engage passionate communities.”Source: Gawker

Shortly after the success of “Election Erection,” Connected Ventures, LLC purchased the domain name ElectionErection.com. Thinking it might all link back to CollegeHumor.com and the photo section tagged “Election Erection,” I navigated there and surprisingly found an adult site needing me to certify I was of proper legal age (well, that’s not the surprise). To my surprise, it forwards to a male gay adult site (LikeMyGayPhoto.com) owned by FriendFinder.

My question…. why would a site whose name was founded on the premise of girls flashing the camera be a gay adult site? Shouldn’t they leverage the brand they created and celebrate the 2008 presidential election accordingly? I guess it might be strange to see a topless girl with whose boobs are tagged, “Bush is Gone; Vote Hillary!”

Traffic Arbitrage .com

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From Frank’s Blog: Traffic Arbitrage for Everyone

TrafficArbitrage.com is now sold.

Direct Marketing via Parked Domain Name

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At NYU, I was taught that Direct Marketing is a one on one communication with a consumer where the reaction (or lack of) can be tracked, and a return on investment can be calculated. Direct marketers use specific calls to action to encourage consumers to respond, providing a trackable and measurable result.

Generic domain names that are parked at companies like Fabulous or SmartName provide the perfect direct marketing test bed. You have a trackable medium (using web analytics), with a call to action in the form of related links of enticing offers. If a visitor clicks through, that’s the response, and the revenue generated from the click is part of the return on the investment. If there isn’t a click-through, the domain owner knows the content wasn’t of interest to the visitor.

Using web analytics, the domain owner can determine whether the advertising links are relevant to what consumers want when they navigate to his site. He has the ability to test many different variables (keywords, images, colors, layout…etc), which is also a hallmark of direct marketing. I seem to remember a mantra of “test everything.” Using some parking programs (like Trafficz), the owner can even write content to offer information that may also invite the consumer to click through and/or return.

Parked domain names can be a great precursor to development. Before investing thousands of dollars into a domain name, the owner can see what visitors want and what isn’t of interest. Using my Customs.com as an example, based on the CTR and clicks, I can determine whether people are looking for customs clearance information, customs lawyers, custom cars, or possibly even Halloween costumes due to a typo.   Based on the analysis I’ve done, it’s pretty clear that they are looking to find passport, travel, and other information associated with customs clearance and requirements.

Photo Sites Like Shutterfly Preserving History

Photo sharing websites like Shutterfly, Webshots, Snapfish, and Flickr are doing more than just allowing users to share photos with friends. These popular websites are preserving history by archiving images that could be lost or destroyed if disaster strikes and they are only contained in a physical form.   They are also great if you accidentally misplace your photos.  

Take victims of the recent California wildfires as an example. For some, there wasn’t even an opportunity to gather belongings for safekeeping when the calls for evacuation were made.   Evacuees  quickly grabbed whatever valuables they could, and if they were lucky, their houses would be intact upon return. Unfortunately, this was not the outcome for many wildfire victims.

From an article in the Boston Globe, Robert Sanders was one of the unlucky ones who lost everything:

“The lucky ones will find their homes still standing amid a blackened landscape. Others, like Robert Sanders, are not so fortunate.The 56-year-old photographer returned to a smoldering mound that once was his rented house in the San Diego neighborhood of Rancho Bernardo.

Among the possessions he lost were his transparencies, melted inside a fire-resistant box, and a photograph of his father.

“I’ve lost my history,” Sanders said. “All the work I’ve done for the past 30 years, it’s all destroyed.” — Source: Boston Globe

The lesson here is that people should use the online photo sharing sites as much as possible in an effort to preserve their photo histories. This is an easy way to save your memories in photo form.   It doesn’t cost anything to upload or share photos, and it’s very easy to order prints – just like going to the pharmacy.  

Domainer Magazine on Amazon.com

Domainer Magazine can now be found on Amazon.com! Congrats to   Jerry Nolte and Mike St. John for their tremendous efforts in launching Domainer Magazine and for the impact its had so far on the domain business.