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Importance of Maintaining Liquidity

Elliot Silver
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In difficult financial times and tough market conditions, it is very important to maintain a portfolio of liquid domain assets that could be sold very quickly if necessary. Two and three letter .com (LL.com & LLL.com) names, strong dictionary .com terms, city/geographic terms and some numeric domain names are considered liquid domain assets.
There are reasons for maintaining solid liquidity, other than having bills to pay. For one, other people may need to start selling their liquid assets, and if you are in the right place at the right time – and you have the capital to make the purchase, you could benefit. Additionally, it costs quite a bit of money to develop and maintain a website. If you need to finance a web project, you may need the cash in short order.
When you evaluate whether your portfolio has enough liquidity, think about

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Before You Develop Domain Names

Elliot Silver
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If you are like many other domain investors, you probably have quite a few domain names with an idea of how to develop each of them – or a thought about what type of website each could become. As mentioned on this blog and on other blogs, development is difficult. If you are strongly thinking about developing (and not just contemplating), I would like to offer a few suggestions to help you decide which name(s) to develop and how to plan it out.
1) Review your portfolio and identify your best domain name – either the category killer name or a great niche name. Determine whether you think this name is worth spending between $5,000 – $100,000+ for a functioning website (depending on how well-functioning you want it). IMO, to spend money to develop a domain name, you either need a great new idea for your website to attract visitors or your domain name is the category killer name that people type-in expecting to find information on the subject. Honestly, if you don’t have either, you probably shouldn’t spend a lot of money developing the name. Don’t fret – just spend the extra money to buy one of these names instead of 500 fresh registrations!
2) Write an outline of how you see the finished product.

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Domain Psychology

Elliot Silver
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If others are like me, they probably find themselves searching for domain names based on events going on in their life. Lately, I’ve been spending quite a bit of time searching for wedding, pet, and real estate domain names. I do some keyword research via Keyword Discovery in addition to the “real world” research that I am constantly doing. I also look-up category killer names on iWhois.com.
Exploring new areas can

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Domain Industry Making News

Elliot Silver
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The domain industry has made the news again this week, this time with an article appearing in Investors Business Daily (found on CNN). With the domain industry maintaining its strength, mainstream news outlets are taking notice and beginning to cover the industry. These positive articles discuss how the industry is becoming more mainstream, which will continue to make venture capital companies more comfortable when investing millions of dollars.
Here are a few other recent articles that have appeared in mainstream press:
Christian Science Monitor
The Telegraph (UK)
International Herald Tribune
While much of the world’s economic systems are going through tumultuous times, the domain industry appears to be strong. The continued success and growth of the industry is leading to greater focus as it’s becoming an alternative to traditional investing vehicles. As more venture capital firms invest in the domain space, I believe we will see similar articles in the mainstream press. With the domain industry becoming less secretive, the fruits the industry bears may become even more lucrative.

Moniker Inks Another Multi Million Dollar Deal

Elliot Silver
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As reported on DNN, Moniker recently closed a $4 million deal for the domain name Bored.com and all associated content to JW Media. The company paid an additional $500,000 for a portfolio of 170 undisclosed websites. With over 2 million monthly visitors, Bored.com has a strong returning visitor base, which will help the buyer earn a return on its investment.
This marks the second multi-million dollar private deal that Moniker helped close in 2008.

Top Notch Domains, LLC Acquires Salinas.com

Elliot Silver
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Top Notch Domains, LLC, a New Hampshire based domain investment and development company has acquired Salinas.com for an undisclosed sum. Salinas is one of the largest cities in the state of California, with a population of about 150,000 residents. The city is located approximately eight miles from the Pacific Ocean, and it is known for its exceptional agricultural industry.
“It’s been great developing our other geographic domain name, Lowell.com, which is expected to launch by the end of February. Once the Lowell.com website has launched, the development of Salinas.com will be our next major project,” said Elliot Silver, President of Top Notch Domains, LLC. “I am looking forward to learning much more about the city and visiting my friends out there! We will have a temporary website launched in the coming days.”
Salinas.com Logo

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