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DomainInvesting.com Contributors

The publisher and editor of DomainInvesting.com is Elliot Silver.   There are several people who contribute and/or have articles and posts on this blog, making it one of the most popular domain industry resources.

Note: The views and opinions expressed in articles that are not written by Elliot Silver may not necessarily reflect the views and opinions of the publisher. Contributing writers are not endorsed by Elliot Silver or Top Notch Domains, LLC.

Below is a list of DomainInvesting.com contributors:

Publisher and Editor:

  • Elliot Silver

Contributing Writers:

  • Matt Bentley
  • Eric Borgos
  • Richard Douglas
  • Dave Evanson
  • Rob Grant
  • Paul Keating
  • Brad Larson
  • Richard Lau
  • Brett Lewis
  • Stevan Lieberman
  • Braden Pollock
  • Andrew Rosener
  • Craig Rowe
  • Kamila Sekiewicz

NNNN.com Domains for Sale

I am now selling the following numeric domain names:

2373.com – $625
3252.com – $625
4055.com – $625
4797.com – $625
3806.com – $625

All 5 domain names can be purchased as a set at a discounted price of $2,850.   The domain names are registered at Moniker for an easy push. This is a multi-venue post, so first to post sold gets them.

Make Money Doing What You Enjoy

While it certainly wasn’t intentional, I believe I have walked into a good business model with my blog. Everybody wants to have a job where they love their work. This can lead to less stress and a nice work/life balance. When you are doing what you love, it doesn’t feel like work and you can perform at a higher level than if you wanted to be doing something else.

When I started my blog a couple years ago, the goal was to help people learn about the domain investment industry. At the time, there were just a few strictly domaining blogs, and I thought I could offer a different perspective than the other bloggers. I hated posting in the public domain forums, and I figured I would start up a blog where I could post commentary and insight as I continued to grow my business, and it would be cool if I could learn from others as I shared what I was learning.

Along the way, I have experimented with many strategies, met with some of the most successful leaders in our industry, and have learned quite a bit about the industry and related industries. I have done my best to share what I’ve learned, some of which has been successful and some of which hasn’t been so successful. I’ve received considerable support, people continue to read my blog, and traffic numbers seem to increase just about every month. As a result, I have been able to sell advertising space on my blog to companies in our industry and related industries.

Although my blog doesn’t generate the majority of my revenue, the revenue has been increasing, and it’s beginning to pay for the time I contribute to keep the blog updated daily. For me, this is growing into an ideal Internet business model because I love blogging and talking about our industry, and now I am getting paid to do it. Not only this, but because I am discussing domains and domain development on my blog, my wife and friends don’t have to listen to me discuss it when I go out with them at night… it’s a win/win for all – good work/life balance!

The point of this is that no matter what you are passionate about, there are others who are just as passionate as you. Start a blog and make it your outlet to talk about your passion. Make smart business and marketing decisions along the way, but don’t let those drive your overall blogging decisions. People will be able to tell that you are passionate and knowledgeable about the subject, and if you are lucky like me, you will have a great readership that contributes to your blog. Even when my thinking is flawed, I am lucky to have enough readers who offer their opinions, making all of us smarter as a result.

It’s a win/win when you love what you do, continue to learn about the industry, grow your business, and generate revenue as you do it all.

Generic Domain Names Can Help Brands

aubuchon hardwareA well known hardware store in the northeastern US shows how important a generic domain name can be to a company’s web presence. On the way back from a trip to Newburyport yesterday, I was listening to the Red Sox game on the radio (Sox won), and I heard a commercial for Aubuchon Hardware. Aubuchon is clearly not an easy name to spell for many, especially those who are driving and need to remember it when they get back to their computers.

However, as the commercial was playing, I realized that I had seen their domain name before. I was looking into a domain name Rick Latona sold a few months ago, HardwareStores.com, and I came across the singular, which is owned by Aubuchon Hardware, and instead of forwarding to AubuchonHardware.com, HardwareStore.com is its own standalone website, with the brand website forwarding to it.

As I anticipated, the radio announcer directed listeners to HardwareStore.com, which is a smart decision. These days, if people can’t spell a company’s name or remember their website, they could be dead in the water. A generic domain name makes it easy for consumers to remember the website.

Sunday Quick Hits + Billy Mays Dies

Billy MaysMy short Bahamas vacation was great, although I would have preferred to go in-season. Alas, with my wife in graduate school, our vacation weeks are fairly limited, so I will take any vacation time I can get! It’s good to be back to work though.

As a direct marketer, it was sad and surprising to hear that pitchman Billy Mays died today at age 50. He and Ron Popeil were two people whom I looked up to when I was at NYU (Direct & Interactive Marketing). They always had cool inventions for sale and were using the direct marketing techniques I was learning. I was always especially fascinated by Popeil and his infomercials. I wonder if yesterday’s airplane runway scare could have caused a problem. I won’t forget Billy’s trademark entry, “Hi, Bill Mays here…”

In the appraisal section of the popular domain forums, I frequently see feedback from members saying a domain name is worth “reg. fee,” short for registration fee. While saying a domain name is worth “reg. fee” is somewhat of an insult, it can also be misleading. I think a worthless domain name isn’t worth reg fee, but is actually worth negative reg fee!

With the year just about half way through, now is a good time to re-contact owners of domain names you’ve tried to acquire this past year. Some people may be falling short on specific revenue goals, and now might be a good chance to get those deals done. As an example, I offered $18k for an ecommerce name a month ago, and the owner asked $50k. I received an email from him a couple of days ago offering it for $30k.

If you are a domain investor, choose the domain names you develop wisely. For most people who are buying websites and paying for development, the upfront costs of development can be expensive, and development isn’t necessarily the magic potion.

Quick update on TobagoVacations.com, a mini site I developed a couple of weeks ago:
6/1 – 6/12 on Fabulous – 122 visits and $2.76 revenue
6/15 – 6/27 developed (Adsense) – 323 visits (18% search engine traffic) and $18.29 revenue
SE Keywords: tobago tour and hotel, tobago vacations… currently on page 1 of Bing for “tobago vacations”

It’s a big day for US Soccer today. This afternoon is the first FIFA Tournament final for the US team, and they are playing Brazil. Should be a fun match.

Morgan Stanley & Smith Barney Not MSSB.com

Morgan Stanley Smith BarneyOne of the pieces of fallout of the US economic situation was the merger of Morgan Stanley and Smith Barney, two of the largest investment and financial management firms in the world. The new company dubbed Morgan Stanley Smith Barney began notifying customers of the name change earlier this month via USPS, and the letters were written on Morgan Stanley Smith Barney letterhead, although there is no url cited in the top or bottom of the letter.

The renamed organization does own the long MorganStanleySmithBarney.com domain name, but that’s a pain in the ass to type in and not typo. Clients can still log into their accounts by using MorganStanley.com or SmithBarney.com as they did before, but I would imagine something will change once the rollout has been completed to help with brand cohesiveness and recognition.

Although the domain name MSSB.com was registered and owned well before the merger, MSSB has done itself a major disservice by not acquiring the domain name already. Since the merger came together quickly and was announced quickly to help stem consumer concern, they didn’t have time to negotiate to buy a domain name during this period of time. However, in the months following, they have had plenty of time to acquire it as well as the resources.

The owner has one obvious buyer, and MSSB has an obvious motivation to get a deal done. Let’s hope both parties realize this and work out something beneficial. Every day that the new company operates, the domain name becomes more valuable.

Both companies do seem to understand the value of short domain names, with Morgan Stanley owning MS.com, and Smith Barney owning SSB.com (short for Salomon Smith Barney), although SSB.com doesn’t resolve any longer for some reason.