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Two Dangers of Twitter

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One of the dangers of Twitter, which I suppose is a danger of all technology, but is more public with Twitter, is that if your account is hacked, other people may think you are posting things that you aren’t. All of your followers will see the post, and if there’s a link, others may visit that site, not knowing that it’s not legitimate. Depending on the nature of the post, it could hurt your relationship with anyone who follows you – especially because they may not really know you.

Yesterday evening, I was looking at my Twitter feed, and I noticed a friend’s Twitter account had links to adult material. Since his   website is a mainstream site, I knew it wasn’t legit, so I let my friend know about it. After looking into it a bit more, I found a second danger of Twitter – more like a danger of a Twitter set up.

My friend’s account hadn’t actually been hacked. What happened was that he set up a feed on his website’s forum that posted the title of topics and a link to the topic in his Twitter feed. Since this set-up automatically posts all topics from the forum to his Twitter account, it posted the spam from the forum. People need to be wary of this type of set up, as it can give the website a bad reputation.

Twitter allows people anf companies to have a “personal” relationship with other companies, celebrities, and   people with whom they do not know. By opening a brand to Twitter, a company can put its reputation at risk if they do not closely monitor its Twitter account.

Important Factor When Selling to Domainers

When you are selling a domain name to other domain investors, I believe the most important thing to consider is the price. I frequently see good names come up for sale, but price expectations are far too high for the audience. Perhaps a domain name would sell for that price to a company who plans to rebrand and use it for their company, but realistically, end user prices will not fly with other domain investors.

Most domain investors want to buy domain names that will either generate revenue that can bring them a quick ROI, or they want to be able to re-sell the domain name at a profit sometime in the future. If the domain name isn’t generating revenue from parking or an affiliate deal, and the price is higher than the potential buyers think they can sell it for, they won’t want to take the risk, and the name will stay on the market.

Of course there is a risk that you will price the name too low, but this shouldn’t really be a consideration when a domain owner wants to raise capital by selling to another domain investor. Sure, you could be leaving some money on the table when you price a name lower than you might ideally like, but you should price it based on what you paid. I would personally rather have a quick sale at a slimmer profit margin than a sale that takes a long time to make at a heftier margin. Oftentimes when a domain name doesn’t sell quickly, other domain investors will avoid it, knowing a price ceiling has essentially been set.

If you want to sell a domain name, and your target is the domain investor audience, you should price your domain name accordingly.

Quick Hits for the Weekend

Wedding season has started again, and I am in another one of my best friends’ weddings tonight. I am in Detroit (well, Dearborn), and from what I can see, Ford branded everything around here. Apparently the Mighty Ducks are staying at this hotel tonight… kinda neat I guess.

I think the WhyPark/Parked deal makes a whole lot of sense for both companies. They each have a very large number of domain names under their “control,” and both have different experience in monetizing these names. I don’t know any terms of the deal, but from the outside, it looks like they have created a stronger company.

Every time a huge world story hits, its amusing to see all the different variations of domain names that are created. On the domain forums, Ebay, and other venues, I can’t help but laugh at the long tail keyword swine flu names that are being sold and/or discussed….

They’re almost as bad as the swine flu jokes I am seeing all over the place – one of the downsides of Twitter 🙂

Congrats to Moniker on selling Ad.com for $1.4 million. It goes to show that Moniker (and other companies) do work hard to get bids from people outside of the domain industry, as I’ve heard the bidder was a large advertising agency that wanted to rebrand.   You can now see the auction of Ad.com in a video posted by Rick.

Sorry to keep this short, but I have to head out to lunch with the guys. What other quick hits did I miss from the week?

What Are You Buying These Days?

As I’ve mentioned in the past, I have been buying much less and focusing on developing my websites lately. Instead of spending money externally, I am investing internally, continuing my effort to build a steady alternative revenue stream.

I am still buying great domain names at great prices in order to resell, but my investments are more cautious because I want to make sure I have enough liquid on hand to pay the bills for the next xx months – how ever long xx ends up being. As highly as I value domain names, I would rather have $20,000 sitting in the bank than a domain name I know is worth $20,000 because even those $20,000 names can’t produce $20,000 when you need to liquidate.

I am still primarily buying one and two word category defining .com domain names, because I think there will always be a market for them. Some of my friends aren’t buying anything right now as they wait out the storm, but I have other friends who are buying a variety of different type of domain names – alternative extensions, numerics, ccTLD…etc.

So… my question to you… what types of domain names are you buying these days and what’s your rationale?

Please post the types of names you are buying rather than examples, as most examples will end up in the spam folder.

Names Added to GeoDomain Auction

Usually in the closing days of an auction, a few domain names receive interest and the remaining names go untouched. Domain Consultant hasn’t gone the way of a typical auction, and that is obvious with their announcement today.

Reserve.com was listed in the extended domain auction at No Reserve. In addition, some other great domain names were added, including Massapequa.com (a wealthy town in Long Island), Zodiac.com, and Fargo.net.

If you haven’t checked out the extended auction, you now have a great reason. You should also check out Moniker’s extended auction. I will have some picks from that tomorrow if I have time, as I will be traveling to Detroit for another wedding.

Strong Argument for Ad Sales

A comm0n response to an advertising inquiry I’ve made numerous times for my websites is, “we already do our Internet advertising on Google.” Sure, Google can be a very effective source of leads, but it can also be expensive and might not send the most targeted traffic, depending on the Adwords campaign.

One of the best ways to close an advertising deal on a website or blog is to discuss the direct navigation traffic. It’s important to point out to a potential advertiser that direct navigation traffic can’t be purchased like traditional media buys. Visitors to a particular website that directly navigate, generally do so because they know what they want, and they either know they can get it at a particular website or they assume this. Companies who want to reach out to these visitors need to advertise directly on that website. In my brief experience, I have found this to be a compelling argument, and the same can be made by any domain owner whose domain name receives type-in traffic.

I was thrilled when traffic to TropicalBirds.com grew to over 90% search engine-based. It meant that I was doing something right in terms of SEO, and I was happy that people were visiting because of it. However, an advertiser could easily buy some of   this traffic simply by advertising on Google. However, direct navigation can’t be bought because it completely bypasses Google and Yahoo. IMO, this is a great deal closer.

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