Cyber Monday is one of the busiest online shopping days of the entire year, and Cyber Monday is coming up in a couple of days on December 1st. With so much shopping done online, I presume many of us will see an uptick in traffic to our parked page, and hopefully an increase in PPC earnings as well.
Before Cyber Monday, domain investors should spend some time ensuring that our landing pages are optimized to maximize the PPC revenue generated and that the domain names are actually in the correct accounts.
Today and tomorrow, I am going to have a look at the performance of some of my parked domain names to see if I might be able to earn incremental revenue by optimizing the landing pages. For example, WineFurniture.com, a domain name my company owns and parks at DomainNameSales.com, should show furniture and or wine cellar advertising links as opposed to alcohol sales (if that is even an option).
Most parking companies have complex algorithms to ensure that the landing pages are displaying relevant links. There have been times that I have noticed unrelated PPC links showing, and when that happens, I presume the click through rate is lower than it could be if optimized.
In addition to the necessary optimizations, it is also important to ensure that my domain names were added to my parking account and that the DNS was changed so that they are resolving correctly. This might seem obvious, but last year, I noticed a domain name was earning a couple of dollars a month, and I remembered that I had sold the domain name via auction several months prior. This process is a bit more tedious for many people, but it may actually be more important than optimizations.
With Cyber Monday being such an important day for most online retailers, it’s critical that domain investors have everything optimized, too. I usually check on this at the end of the year, but now may be as good of a time as any. One additional tip that may be helpful is that if you notice underperforming domain names in your parking account, you may wish to contact your parking company account manager or their customer service team to see if they can make some changes for you.