NameJet Rolls Out Buy It Now Listings

Last night, I received quite a few emails from NameJet. This is not uncommon when domain names I have backordered are about to hit the auction block. What was unique about these emails are that they advertised domain names that were available to purchase on NameJet without going through the auction process. Instead, NameJet is now offering domain names for purchase with a buy it now price.

Here’s an excerpt from one of the many emails I received with some details redacted:

Subject: NameJet Notice – [redacted].com is now available for Buy-It-Now

Dear NameJet Customer (redacted):

We are happy to inform you that a domain name you Backordered as a Wish List item is now available for purchase.

Domain Name: [redacted].com

Purchase it at:[redacted].com&lt=mybackorders

Domains that are already registered rarely reappear on the open market — this may be the only opportunity you will have to get this domain. Don’t let it slip away.

Thank you for using our domain name aftermarket services.

Clicking the link takes me to a publicly-accessible landing page with a buy it now button, allowing anyone to purchase the domain name at the stated price.

Here’s a look at one of the BIN landing pages for a domain name I previously backordered:

I looked at a few Whois records for domain names that are currently available on NameJet with BIN prices, and those names are registered to New Ventures Services, Corp. (NVS). I believe that company is related to, the parent company of NameJet.

I do not recall receiving an email from NameJet offering customers the opportunity to list their domain names with BIN pricing, so I presume this is an internal offering at this point.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. So you had this domain on backorder. Somehow Namejet’s parent winds up with the domain and is asking end user pricing for it. Wonder if people are now bidding against Namejet in Namejet auctions

    • I always had a suspicion that certain/many registrars and drop catchers take your backorders, acquire those domains for themselves and then attempt to flog them off to you at insane prices. $33,000 anyone? (see image above) More and more this is being confirmed. Which is why I rarely put in backorders.

      I also love the estibot valuation of $33,066. I wonder, is the 66 a satanic indicator to insiders as to what’s going on? Amazing how they get it so refined values, yet other domains which would sell for tens of thousands are estimated at just a few hundred by the same “automated” valuation.

      Strangely enough I was just visiting namejet yesterday to look again at their stuff, and I did decide yet again that when/if I needed to backorder anything I would NOT do it there.

  2. Recently I sold 2 LLLL .com domain names on NJ (BIN price). Got an email saying domains sold and status was “Pending Payment’. Once the payment was cleared they told me to transfer those domains to my Network solutions account and from there they pushed them to the buyers NS account. I paid around $20 for the transfers. Now i got an email saying “You will be paid in the next billing cycle by Accounts Payable”. Seems they will pay next month.

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