Last night, I received quite a few emails from NameJet. This is not uncommon when domain names I have backordered are about to hit the auction block. What was unique about these emails are that they advertised domain names that were available to purchase on NameJet without going through the auction process. Instead, NameJet is now offering domain names for purchase with a buy it now price.
Here’s an excerpt from one of the many emails I received with some details redacted:
Subject: NameJet Notice – [redacted].com is now available for Buy-It-Now
Dear NameJet Customer (redacted):
We are happy to inform you that a domain name you Backordered as a Wish List item is now available for purchase.
Domain Name: [redacted].com
Purchase it at: http://www.namejet.com/Pages/Auctions/BackorderDetails.aspx?domainname=[redacted].com<=mybackorders
Domains that are already registered rarely reappear on the open market — this may be the only opportunity you will have to get this domain. Don’t let it slip away.
Thank you for using our domain name aftermarket services.
Clicking the link takes me to a publicly-accessible landing page with a buy it now button, allowing anyone to purchase the domain name at the stated price.
Here’s a look at one of the BIN landing pages for a domain name I previously backordered:
I looked at a few Whois records for domain names that are currently available on NameJet with BIN prices, and those names are registered to New Ventures Services, Corp. (NVS). I believe that company is related to Web.com, the parent company of NameJet.
I do not recall receiving an email from NameJet offering customers the opportunity to list their domain names with BIN pricing, so I presume this is an internal offering at this point.