Sometimes I come across a domain name for sale and I know I have to buy it to build it out. That happened the other day, and I want to share the newest website/business development project I have undertaken.
If you have any friends or family members who are pregnant or recently gave birth, you’ve likely had to purchase a gift. In the last few years, baby registries have become a popular way for expectant parents to choose gifts and supplies that are needed upon the birth of their baby. Similar to a wedding registry, a baby registry can be filled out in-store or online, and friends and family can purchase gifts from various gift registries.
A couple of weeks ago, I saw that BabyRegistries.com was for sale, and before even buying the domain name, I had a vision for the site. It would be an affiliate based website where expectant parents could post links to up to 5 baby registries. They could send their friends a link to their page on BabyRegistries.com, and gifts could be purchased from one of the registries. Instead of having to look at several websites for a particular baby registry, the parents could have all of their registries listed in one spot.
There is competition for this particular website. For instance, BabyRegistryLocator.com is owned and operated by The Wedding Channel. TheBump.com is also competition, as are a few other niche websites.
Expectant parents can provide information about their registries and link to all of their registries on one page within BabyRegistries.com. Instead of having to search through a large list of similar names and/or finding the right registries, friends and family can easily find all of the registries for a couple on one page.
Monetization will be done via affiliate links and possibly direct advertising once the site has grown. I am planning to worry about generating revenue once traffic increases.
If you want to check out a sample page, you can check out Mike and Krissy St. John’s baby registry page. Mike’s a domain investor, and he and his wife is expecting in August. If you’re expecting, I hope you’ll add your own baby registries.
The website design was done (almost from scratch) by Theo Develegas of Acroplex and the coding was completely done by Tia Wood, and I am utilizing the WordPress platform. There was a lot of work involved, and I am sure I am not the perfect client, but Theo and Tia were both very responsive to my needs and requests. There is still some work to be done, but please have a look at the site and feel free to leave some feedback and any errors you see.
The site took about a week to create, and I am pretty happy with how it looks. If I can manage a project like this, I bet you can, too. Comments, criticism, suggestions, errors, questions, and anything else would be appreciated.
BTW… if you are expecting a baby or know someone who is, please let them know they should sign up and post links to their baby registries!