It looks like the domain name has been registered under privacy since early 2015 (according to DomainTools), so I am not sure when the domain name changed hands. NameBio does not have any public sales records for Mix.com, and I do not see any domain brokerage listings in my email archives for Mix.com. My guess is that Mix.com is likely worth mid to high 6 figures and possibly 7 figures depending on the seller’s desire to sell along with the buyer’s need for this domain name. Whatever it cost, having the exact match domain name should be helpful to the startup.
One thing that caught my attention in the TechCrunch article is that the founder of the company, Garrett Camp, has quite a bit of experience with startup businesses:
“Camp, who is the founder of companies like Uber and, previously, StumbleUpon, said that he has spent his life building products that he actually wants in his life.”
What this shows me is that someone who has significant experience with startups and other online businesses knows the importance of operating on an exact match domain name. I presume Mr. Camp has done well financially his other ventures, so perhaps buying an expensive domain name like Mix.com was easier for him than it could be for others.
It is good to see a startup like Mix operating on the perfect domain name for its business.
Thanks to George Kirikos for sharing this.