Mix Launches on Mix.com

TechCrunch has an article about a startup called Mix. Smartly, Mix can be found on the exact match Mix.com domain name.

It looks like the domain name has been registered under privacy since early 2015 (according to DomainTools), so I am not sure when the domain name changed hands. NameBio does not have any public sales records for Mix.com, and I do not see any domain brokerage listings in my email archives for Mix.com. My guess is that Mix.com is likely worth mid to high 6 figures and possibly 7 figures depending on the seller’s desire to sell along with the buyer’s need for this domain name. Whatever it cost, having the exact match domain name should be helpful to the startup.

One thing that caught my attention in the TechCrunch article is that the founder of the company, Garrett Camp, has quite a bit of experience with startup businesses:

“Camp, who is the founder of companies like Uber and, previously, StumbleUpon, said that he has spent his life building products that he actually wants in his life.”

What this shows me is that someone who has significant experience with startups and other online businesses knows the importance of operating on an exact match domain name. I presume Mr. Camp has done well financially his other ventures, so perhaps buying an expensive domain name like Mix.com was easier for him than it could be for others.

It is good to see a startup like Mix operating on the perfect domain name for its business.

Thanks to George Kirikos for sharing this.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

4 COMMENTS

  1. Garrett absolutely understands the value of a good domain – not least thanks to the decision to buy back stock used to acquire the Uber domain. In the Expa portfolio is also amazing EMD’s for App’s like Kit and Spot.

  2. Up until about 6 years ago, Microsoft had an annual developers conference called Mix. I guess they didn’t get the mix.com domain, since the conference site was at visitmix.com

Leave a Reply

Recent Posts

AirPlay.com Sells for $202k as Apple Registers Swath of AirPlay Domain Names

0
The largest domain name sale of the day yesterday was AirPlay.com. The domain name sold for $202,000 in an expiry auction at GoDaddy Auctions....

Chat.com Acquired for More than $10 Million

5
Last week, Hilco Digital's Andrew Miller shared that he and Larry Fischer brokered the sale of the Chat.com domain name. Andrew mentioned that it...

Hilco Digital Assets Announces $10m Investment in Squadhelp

1
Squadhelp has become a leading brand naming marketplace, connecting business owners and entrepreneurs with domain names listed for sales on its platform. Led by...

Questions Related to Uni —> Afternic Parking Migration

5
If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to...

Some Uni-Registered New gTLDs Will be Transferred to 1API

2
I received an email from Uni (formerly Uniregistry) that I initially thought was a Whois verification email and almost ignored. It was, in fact,...