When it comes to domain names, I think email is the x factor that is not always considered. For companies that don’t have their exact match .com domain names, I think email can be a big problem. For those who are fortunate, the email issue will be understood, although it can go undetected.
On one of my domain deals, the buyer may have been a bit too honest with me. His company was using a non-.com domain name, and he told me they were having email deliverability issues. Apparently, some of the emails that his employees were sending to partners, contractors, and others were not being received. This was a big reason he reignited a conversation that died on the vine. We were able to work out a deal, but if it weren’t for the email troubles, I think their team was content using their non .com domain name until a later date.
Last week, Alan Dunn shared this tweet:
Just got a sheet with the entire payroll of a co since HR emailed the .com (which they do not own). Tell me again why you need the .com?
— Alan Dunn (@alangdunn) July 25, 2017
People regularly assume a company uses the exact match .com domain name. When it comes to searching for the company, Google and Bing make it super simple for a company to be found. Email, on the other hand, can complicate things (as evidenced by Alan’s tweet). People tend to assume the email address is @ the exact match .com. If the owner of the domain name is using that email (info@domain for example) or if a catch-all email is in use, an undelivered email message may not be received by the sender to notify him of the error.
On a couple of my developed websites, I receive emails intended for others. On one email address, I occasionally receive purchase orders and customer service inquiries intended for a company that has a similar spelling to my domain name. On another, I receive bank payment confirmation emails from a bank possibly intended for another website that uses a ccTLD domain name.
When I pitch a domain name to buyers, I regularly mention email as a benefit of an exact match .com domain name. I typically mention it in the vanity sense – ie upgrading to the EMD will look good on business cards with email addresses. Having undelivered emails should be something every business cares about though. Not only could a business lose confidential information or miss out on sales, but if the sender thinks the intended recipient received an email but did not respond, it could also cause customer service issues.
Email is a critical factor related to domain names that is not considered as much as it should be considered.