Missouri Newspaper Covers Business Built on “Killer Domain Name”

SuretyBonds.comI want to direct you to an article appearing on the Columbia Daily Tribune website. The publication is based in Columbia, Missouri. I don’t really have a whole lot to add to this story, but I think it’s a great read and it highlights how an exceptional domain name like SuretyBonds.com can be used to build a big business, no matter where the owner is located.

Here’s an excerpt from the article:

“The surety bond industry isn’t a big one, and Josh Kayser never planned on breaking into it.

But SuretyBonds.com, the company he owns and runs, has made quite a name for itself in the industry after less than five years. Armed with a killer domain name, search engine optimization expertise and a steady stream of journalism school graduates that pump out online content on the surety bond industry, the Columbia company has become one of the big players in the market.”

Interestingly,  Inc. magazine wrote about  this domain name in a 2011 article about how to choose a domain name. I read that article, too, and I think it’s also a good read.

The company seems to have proven that when you devise a great business plan and put it together with an exceptional domain name, you can build a successful business. He and his team seem to have worked hard to build this business, and they appear to be doing well.

If you do a Google search for “surety bonds,” SuretyBonds.com ranks highly, and it’s just below Wikipedia and a governmental website for that popular term according to my search. Although some people have proclaimed that domain names don’t matter as much anymore, I think you can have a look at this business and see the importance a domain name to a company such as this one.  It’s not a surprise that a “killer domain name” can be the foundation for a growing business, but it’s nice to read about in a non-domain industry publication.

I wonder if the SuretyBonds.com team knows the team that operates Missouri.com. Another local publication, the Columbia Business Times in Columbia, Missouri wrote about Brian Null and his team back when they were operating MO.com (before they sold the asset).

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Ya scooped me in my own town :). I had not seen that article yet. SuretyBonds.com is the kind of company you would pay to work for just to get the opportunity to learn from them.

  2. Elliot, I was lucky enough to meet Brian several years back while still in college and before the SuretyBonds.com journey. I agree that he’s a major asset to our tight knit business community.

    Brian, I still owe ya some beers!

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