Media Options Brokering SSL.com
I read a Google Plus post from Media Options today announcing that the company is the exclusive broker for SSL.com. The domain name is owned by Houston-based SSL Corp, and I don’t recall seeing it on the market in the past.
I reached out to Andrew Rosener, CEO of Media Options, and he provided me with some additional details about the domain name and its earnings:
- Price is $1.5 million
- Revenue is not disclosed, but figures available to interested buyers
- The company signs and issues its own certificates
- They are a “Sub-CA”
The SSL market is very competitive, and having an exact match domain name like this can be an advantage. Essentially, it’s already a proven business, although I don’t know the marketing costs that were required to drive the revenue. I wasn’t told why the company is interested in selling this domain name.
One thing a new owner will want to work on is its Google search rankings. I searched for a number of popular keywords (SSL, SSLs, SSL certificate, and SSL certificates), and it doesn’t appear that the SSL.com website is currently ranking very well for those keywords. I suppose that indicates there is one major opportunity for driving revenue.
Should you be interested in acquiring this domain name, be in touch with Media Options.
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About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.Reach out to Elliot: Twitter | Google + | Facebook | Email
Andrew Rosener
This is a profitable business with a HUGE upside. Virtually no real marketing or SEO or promotion has been done to build this business. It’s been built purely on the back of the single most powerful brand in the entire SSL market… SSL.com
I think it’s cheap at this level and I’m confident we’ll sell it fairly quickly.
Jose
It seems like a ridiculous price. People laugh when I ask $250k for peso.com which I think is much more useful.
Elliot Silver
I disagree. I would much rather own SSL.com, even if there wasn’t already a revenue generating business on it. The business is icing on the cake. Peso.com is a solid name but not close to the value of SSL.com in my opinion.
Paco
Hmm, peso.com is a good name, but the alexa ranking is 16,544,454, and the only thing that pops up on peso.com when I visit the site. Not exactly a money maker. I think that’s why people laugh when you ask for $250k. I’ll add my opinion too, hahahaha. There.
Message me if you’ll take $10k for it, I can do something with it – pacophotog@yahoo.com
Andrew Rosener
While Peso.com is a great brand, the commercial value of the domain is not evident. You have to wait till the right buyer NEEDS that “brand” in order to maximize the value of the domain.
SSL.com is the single most powerful, valuable & dominant “brand”/domain name in the single most competitive (and profitable) online services industry!!!
SSL’s are more profitable than domain names, hosting, web development, etc…
Symantec just paid $1.3 BILLION for Verisign just to get their hands on that SSL busines because clients like the “Checkmark”!
SSL.com is an 8 figure domain/business selling for low 7 figures! It’s a bargain and a half!