I read a Google Plus post from Media Options today announcing that the company is the exclusive broker for SSL.com. The domain name is owned by Houston-based SSL Corp, and I don’t recall seeing it on the market in the past.
I reached out to Andrew Rosener, CEO of Media Options, and he provided me with some additional details about the domain name and its earnings:
- Price is $1.5 million
- Revenue is not disclosed, but figures available to interested buyers
- The company signs and issues its own certificates
- They are a “Sub-CA”
The SSL market is very competitive, and having an exact match domain name like this can be an advantage. Essentially, it’s already a proven business, although I don’t know the marketing costs that were required to drive the revenue. I wasn’t told why the company is interested in selling this domain name.
One thing a new owner will want to work on is its Google search rankings. I searched for a number of popular keywords (SSL, SSLs, SSL certificate, and SSL certificates), and it doesn’t appear that the SSL.com website is currently ranking very well for those keywords. I suppose that indicates there is one major opportunity for driving revenue.
Should you be interested in acquiring this domain name, be in touch with Media Options.