Media.com Buyer Comments on Acquisition

This afternoon, Axios reported the sale of the Media.com domain name. Kismet Group, an Australian private equity company, acquired the domain name to launch a reputation management platform. According to the Axios article, the company is investing $20 million into the business, including the purchase of the domain name.

I reached out to James Mawhinney, Founder of Kismet Group, seeking more information about the acquisition of Media.com. Unfortunately, the acquisition price of Media.com is not being disclosed, but Mr. Mawhinney commented to me about the importance of the domain name:

“The domain name Media.com is integral to building a premium global media brand. It took months of sourcing and negotiation. We are delighted to have come up with a business and a domain name that we expect millions of people will benefit immensely from.”

After reading the Axios article, I recalled that Media.com had been owned by Future Media Architects. In fact, I mentioned Media.com in a 2020 article about how FMA listed its domain names for sale via Saw.com. I reached out to Saw.com CEO Jeff Gabriel, and he confirmed that his company brokered the sale of the domain name. The buyer was represented by Christopher Norris from DomainBoutique.com.

Media.com is an exceptional, authoritative domain name, and it is going to make a great brand.