In the lead up to the big Floyd Mayweather vs. Connor McGregor fight in Las Vegas tonight, Floyd Mayweather has been spending the evenings at his new Las Vegas strip club called “Girl Collection.” Smartly, it looks like Mayweather (and his team) bought the GirlCollection.com exact match domain name, which is being used for its website. They were also able to secure the exact match @girlcollection Twitter account and @girlcollection Instagram account.
Using the DomainTools Historical Whois tool, I was able to see that the domain name was previously owned by BuyDomains, one of the largest domain portfolio owners. The domain name was originally registered in December of 2001.
Because BuyDomains typically reports the prices of the domain names it sells, I was able to find the price listed on NameBio. It looks like the domain name was acquired for $3,888 in June of 2016. I presume this purchase was made by Mayweather and his team in advance of the opening of the club.
The $3,888 purchase price tells me the buyer most likely did not negotiate a lower price for this purchase as many BuyDomains domain names have the -88 or -888 pricing. This could mean the purchase was made via a registrar partner or they bought it directly from BuyDomains and felt the asking price was fair and reasonable.
It was a smart move for them to buy the domain name in advance of the opening, especially since the exact match name was seemingly a bargain.
I will hopefully be watching the boxing match tonight (if I can find a bar in Nantucket that is showing it). My money is on Mayweather.
(image via the @girlcollection Twitter account).