If you know about a new technology or some other tool that can help a friend or colleague, don’t hesitate to tell them. If your friend resists, but you KNOW it can help them, do whatever it takes to make sure they get the picture – especially if it’s free! I sometimes think people are all as knowledgeable about social media as I am, but my world is much different than the average person in that I am connected online 24/7.
I was a late Twitter adopter, but I have embraced it with for my blog and my developed websites. I believe it’s a great way to communicate, although I am guilty of primarily using it as an outlet to dispense news and links rather than to have a conversation. I have constantly told friends and colleagues they need to get a Twitter account before someone else gets “theirs.”
I saw a tweet from my alma mater today, and I was very proud. Rewind several months to a conversation I had with a member of the College’s administration, who has become a good friend. In fact, he’s the only person I want to meet with when it comes to donations/development, even though its not his role!
Me: You need to secure a twitter account for Muhlenberg – http://www.twitter.com/muhlenberg
It’s available to secure right now, which you should do… you’ll thank me later.
Check Gettysburg: http://twitter.com/gettysburg
Get on it!!!
Friend: Thanks. We are re-designing the web site and looking at lots of social media……Twitter is one we are looking at. Hard to tell which ones will stick and which will fade, but….
Me: The account is free….at least reserve /muhlenberg so when you do decide it’s worthwhile, you won’t have to get muhlenberg_college or something confusing.
Friend: Yes, we are doing it. Thanks for the heads up. Social networking and integrating it into pr and admissions is one of the things in our strategic plan. Your wish is our command! THANKS.
So now my alma mater is communicating on Twitter to people who may be more receptive to online communications rather than mail. My school may have been a bit old school, but it’s great to see them embrace Twitter… and they really are rocking it now – lots of tweets and conversations.
Moral of the story is if you know someone who is a bit reluctant to embrace something you think they need to embrace… don’t take no for an answer – especially if they are important to you. My only regret is not reserving the handle myself and offering it to them in exchange for a case of Yuengling and some Sweet & Sweaty wings from O’Malleys.