JD.com: Was it Acquired for $5 Million USD? | DomainInvesting.com
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JD.com: Was it Acquired for $5 Million USD?


jd.comAccording to a SEC filing shared with me and highlighted by George Kirikos, the JD.com domain name may have been acquired for around $5 million US Dollars in 2012. JD.com is one of the largest Chinese online retailers, and the company is in the midst of prepping for a very large initial public offering.

George Kirikos shared the following information about why he believes the JD.com domain name may have been acquired by the company, which is also known as Jingdong Mall but is now JD.com, Inc.

According to Kirikos:

“I was browsing through EDGAR, and noticed that JD.com’s SEC filing had a section for their balance sheet on page F-37 [of the SEC filing] that referenced domain names. As of December 31, 2011, they recorded 2,621,000 RMB for domain names, but that rose to 36,032,000 RMB as of December 31, 2012.

If you look at the WHOIS history, Alexander Lerman owned the JD.com domain name on December 31, 2011, but by the end of 2012, it was owned by the Chinese company (the actual WHOIS change took place on 2012-06-12).

Thus, one can infer that the change in the Chinese company’s balance sheet allocated to domain names between the end of 2011 and the end of 2012 was mostly due to the acquisition of the JD.com domain name. The difference between the two years of 33,411,000 RMB, using a rate of 0.15695 to the US dollar via the chart at XE.com for the exact date of June 12, 2012, would equal USD $5,243,856.

Of course, there might have been other domain name acquisitions to account for the change in the balance sheet, but I’d bet that USD $5 million is a good estimate for the transaction value of the JD.com domain name.”

Obviously there is a bit on conjecture here because we don’t know if the company acquired other domain names during the year, but it seems plausible, especially given the comparable 7 figure sales of FB.com and IG.com. If this figure is close to being accurate, it would have been the top domain name sale of 2012 by a wide margin, with the sale of Investing.com currently the highest sale at $2.45 million.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (14)


    Good price.

    February 17th, 2014 at 6:43 pm


    No surprise at all. Most of LL.com sales are private sales with unknown price due to NDA. As two characters names are blocked with new gTLD, LL.com names rise on value even more. Congratulations to seller and buyer.

    February 17th, 2014 at 7:15 pm


    Great investigative work by Mr. Kirikos.

    February 17th, 2014 at 7:21 pm


    Several days ago I read at http://www.domainholdings.com/the-almost-ultimate-guide-to-value-investing-in-lll-com/ a post from Giuseppe Graziano, Director of Business Development, Europe at Domain Holdings Group. where it stays that letter “J” belongs to 2nd tier letters. I tried to comment this post with information pointing to fact, that “J” is a premium letter, but comment never been published (Mr. Graziano is serious censure lover!). This sale is another proof that “J” is a premium letter. You cannot go by English directory and do stats based on keywords. In Chinese, letter “J” is one of the most frequent letters. And Chinese are big buyers…

    February 17th, 2014 at 7:24 pm


    considering the population of China and their strong business acumen I think
    this is a financially viable acquisition.

    February 18th, 2014 at 1:28 am


    TJ.com was also recently acquired by a chinese buyer for an undisclosed amount. So J is definitely a premium letter over there.

    February 18th, 2014 at 3:11 am


    we’ve had some chinese buyers after yj.com on/off for the last 12-18 months as well… the last high offer i turned down was pushing mid six-figures range.
    the last ll.com we sold was in 2010 for 3mil …
    we have about a dozen good one left and happy to sit on them and wait it out

    supply and demand 🙂

    February 18th, 2014 at 3:37 am


    Yes, x,z,w,j and q are very important letters in Chinese pinyin.

    February 18th, 2014 at 3:47 am


    No surprise there JD is super premium and lots of big corporates with those initials.

    Great sale for whoever masterminded it 🙂

    February 18th, 2014 at 5:28 am



      In reply to Excitemental | February 18th, 2014 at 5:04 pm


    The Chinese will control the internet.

    I told you so!!!

    February 18th, 2014 at 11:39 am


    Nice work Mr.Kirikos.

    February 18th, 2014 at 12:45 pm


    Looks like this chap could easily afford a $5m domain:


    March 4th, 2014 at 2:23 am

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