Earlier today, I mentioned that I thought the sale of GameUsed.com for $4,500 was a great deal for the buyer, and I might have bought it for that price had it been offered to me. After doing a Whois search this morning following my article, I see that the domain name appears to have been acquired by Heritage Auctions, the third largest auction house in the world.
If you aren’t into non-domain name auctions, you probably recognize the Heritage Auctions brand because of some recent domain industry news. According to an article a week ago on DN Journal, “Heritage Auctions (HA.com), the world’s 3rd largest auction house (trailing only Christie’s and Sotheby’s) has created a new division dedicated to domain names and intellectual property.” The division is being headed up by veteran domain investor Aron Meystedt.
Prior to the sale of GameUsed.com, which took place on Sedo, the domain name was owned by someone in Florida. Based on his contact information, the owner is also involved in the sports memorabilia business.
I reached out to Aron about the acquisition, and he confirmed that he helped acquire the domain name on behalf of Heritage, although the company does not have plans to use it yet. Aron asked me to remind readers that the company is taking consignments this month for an upcoming auction. They have plenty of 6 figure domain name submissions already, and they are looking for some in the $1,000 – $20,000 range. You can learn more about Heritage’s domain name division by visiting www.HA.com/IP.
It seems that not only is Heritage Auction getting into the domain name market, but they also understand the importance of great descriptive domain names.