Heritage Auctions Acquires GameUsed.com
Neustar Domain Names

Heritage Auctions Acquires GameUsed.com


Earlier today, I mentioned that I thought the sale of GameUsed.com for $4,500 was a great deal for the buyer, and I might have bought it for that price had it been offered to me. After doing a Whois search this morning following my article, I see that the domain name appears to have been acquired by Heritage Auctions, the third largest auction house in the world.

If you aren’t into non-domain name auctions, you probably recognize the Heritage Auctions brand because of some recent domain industry news. According to an article a week ago on DN Journal, “Heritage Auctions (HA.com), the world’s 3rd largest auction house (trailing only Christie’s and Sotheby’s) has created a new division dedicated to domain names and intellectual property.” The division is being headed up by veteran domain investor Aron Meystedt.

Prior to the sale of GameUsed.com, which took place on Sedo, the domain name was owned by someone in Florida. Based on his contact information, the owner is also involved in the sports memorabilia business.

I reached out to Aron about the acquisition, and he confirmed that he helped acquire the domain name on behalf of Heritage, although the company does not have plans to use it yet. Aron asked me to remind readers that Β the company is taking consignments this month for an upcoming auction. They have plenty of 6 figure domain name submissions already, and they are looking for some in the $1,000 – $20,000 range. You can learn more about Heritage’s domain name division by visiting Β www.HA.com/IP.

It seems that not only is Heritage Auction getting into the domain name market, but they also understand the importance of great descriptive domain names.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (25)


    Shouldn’t be usedgames?

    August 12th, 2013 at 12:49 pm


    I wonder if they bought it to flip at auction…

    “Game Used” is the correct terminology btw.

    August 12th, 2013 at 1:10 pm

    Howie Crosby

    I think the usage of this domain should be reversed.

    As Bullshit suggested, it makes not grammatical sense, I’m English, from the UK, and my six year old son would get slated by his teacher for using such grammar πŸ˜‰

    Anyway, what a wonderful brand name, LOL!

    August 12th, 2013 at 1:50 pm


      Howie- thanks for covering my back, now people will know I am not senile or retard like I want them to think I am.

      Americans love to play with words!!!

      August 12th, 2013 at 2:54 pm


      What do you call a jersey or a cricket bat that was used during a game ? In the colonies we call it a game used or game worn jersey or a game used bat.

      Has nothing to do with the used video game segment. … or used in the adjective + noun sense.

      August 12th, 2013 at 7:39 pm


      I got it!!

      It is like a bat/racquet being used by the pros and it is already called being game used….so you can sell it.


      most people will say it as a used bat/racquet by a pro

      August 13th, 2013 at 1:16 am


      how about this UsedBats.com is not the same as GameUsedBats.com

      A game used bat is better than a simple used bat. A used bat is a used bat.


      August 13th, 2013 at 1:23 am

      Howie Crosby

      Ah I see, thanks Adam. I’ve never come across the phrase before, appreciate you enlightening me from over this side of the pond.

      August 13th, 2013 at 2:20 am

    ron s

    What happens when you “get slated”?

    August 12th, 2013 at 2:18 pm

      Howie Crosby

      Lol yes sorry English slang. Its just a little telling off. Haha.

      August 13th, 2013 at 2:22 am


    “Game Used” is a totally standard term in the world of… wait for it…

    … wait for it…

    … game-used sports gear.

    What a shocker.
    Great name.

    August 12th, 2013 at 2:21 pm

      Howie Crosby

      No its not. Give me some evidence based literature.

      August 13th, 2013 at 2:24 am


    Anon. Exactly.
    It applies perfectly to one category.

    Doesn’t make much sense outside that category – but we bought it for that one specific market.

    August 12th, 2013 at 2:41 pm


    So if I can’t afford new, I should look for a “car used”?

    August 12th, 2013 at 7:05 pm

      Farmer Fred

      No. You’d look for a race-used car or even race-used helmet to protect that delicate brain matter of yours. . . wouldn’t want to lose any more brain cells

      August 12th, 2013 at 7:41 pm

      Howie Crosby

      Of course, that phrase, I have heard of, but it’ an American thing, definitely not known Worldwide, but that’s cool. πŸ˜‰

      But, it’s likely to be used in the UK, as with lots of things that start in the US, they find their way over to us πŸ™‚

      August 13th, 2013 at 4:30 am


    I got it I got it..

    only the English Yankees know what it meant.

    August 13th, 2013 at 1:18 am


    it’s the fact that HA wants to add domains into their auctioned categories…

    August 13th, 2013 at 3:37 am


    oh yea….anybody gonna buy some pairs of gameused underwears or thongs used by the volleyball players or sport bras from the women’s soccer team.


    August 13th, 2013 at 11:26 am


    Don’t see why you would have purchased this domain if offered to you. It’s obvious the domain is overrated. It is a one-dimension keyword. I would rather own ScreenUsed.com than GameUsed.com.

    If you don’t find a comparable company operating in the sports/auction, this domain at $4,500 is overpriced.

    ScreenUsed.com is a huge market, where there is an actual show on this lucrative industry. Screen-used props and clothing are worth a fortune.

    As for sports, game-used gear is not that profitable. Maybe a developed website would draw attention like SportsMemorabilia.

    August 14th, 2013 at 2:52 pm


      Are you in the sports memorabilia business ?
      The buyer is.
      They value the domain at that price (likely more).
      “we bought it for that one specific market.” SportsMemorabilia.com isn’t a name they can go buy for $4500 any time soon.

      August 14th, 2013 at 3:31 pm


    I am to sell PornUsed.com . YES!
    we have many item of porn star useds

    August 14th, 2013 at 2:57 pm

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