GoDaddy’s 12/20 Portfolio Acquisition was for $17 Million

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In January of 2021, I believe Jamie Zoch was first to report another domain name portfolio acquisition made by GoDaddy. I also noticed the acquisition via my DomainTools Registrant Alert email when thousands of domain names transferred to the GoDaddy’s NameFind entity.

At the time the acquisition was confirmed, no details were shared by GoDaddy beyond the deal confirmation. This morning, George Kirikos appears to have found more information about the acquisition value:

On page 94 of GoDaddy’s annual report filing, the company wrote: “In December 2020, we completed the purchase of a domain portfolio for $17.0 million in cash, of which $2.0 million will be paid in 2021“. The number of domain names that were included in this deal was not publicized, although Jamie speculated it was 95,000.

One assumption we are all making is that the December 2020 acquisition is the same acquisition that was reported in January 2021. I do not have confirmation that this is the same deal but assume that is the case.