The .Eco domain name registry posted a photo of a .Eco domain name being used by a major water company. Evian, a popular bottled water company, has a call to action on bottle of water imploring its customers to learn more about its commitment to plastic recycling: “find out more: www.circular.evian.eco.”
— .ECO domains (@doteco) October 22, 2019
The reason the long url (with four sections) is being used is because Evian is promoting its “circular” program. The url has that reference along with the Evian branding. In fact, circular.evian.eco is a subdomain on the Evian.eco domain name, which does not resolve to an active website at this time.
Personally, I don’t really think they needed to use such a long and possibly confusing url. The “www.” helps customers understand its a url. They could have also used http:// but obviously www. is shorter. The website loads whether or not the visitor adds the www.
I would have advised the company to simply use evian.eco or circular.eco. Realistically, I don’t think Evian would use its .Eco domain name for anything but ecological-related uses, so there probably isn’t a need to make it a subdomain. Having the subdomain makes it more confusing though, especially with the www. in front.
It’s neat to see a .Eco domain name in the wild like this, but I think Evian could have done it better.