Enom is getting customers ready for the deluge of new domain extensions that will most likely be available at some point in the near (possibly) future. The company currently has a small pop up just after the log in screen, and there’s a “New TLDs” link in the top menu when logged in to an account.
When you click on the “Watchlist” link in the drop down menu, there’s a space to enter domain names, and customers are encouraged to “Enter a list of new TLDs or domains to watch. We’ll send you instant alerts every time the status of a Watchlist item changes, so you can place your order first. Get started now!”
Beneath the space to enter domain names, there is a list of 332 gTLD extensions. One thing I noticed is that a considerable amount of Donuts’ gTLD application extensions are on the list. This isn’t a surprise because Donuts Co-Founder and CEO Paul Stahura is the founder of eNom.
Making consumers and small businesses aware of the new extensions will be a key to adoption. Having a prominent presence at domain registrars will be critical in growing a registrant base. It’s smart that eNom is already preparing its customers for the new gTLDs, and strong registry / registrar relationships is going to benefit companies like Donuts.
Have you noticed other domain registrars preparing customers for new TLDs?