Dress.com Dresses Up: Blue/Black or White/Gold?


Jay Chapman from Digimedia replied to my tweet about “dress” domain names being registered in response to the debate about whether the viral photo of a dress is black and blue or white and gold. His company owns the Dress.com domain name, and the company is having a little fun with the dress color debate that seems to be showing up everywhere (including a domain name blog!).

If you visit Dress.com (no link because it is a parked domain name), you can see that the theme colors are either black and blue or gold and white. The company is displaying a different color scheme depending on the IP address of the visitor.

This topic has probably meant good news for Digimedia. Dress.com experienced a 30%+ traffic spike yesterday,” according to Chapman.

Here are the screenshots of the two Dress.com color schemes:

Screen Shot 2015-02-27 at 11.39.14 AM Screen Shot 2015-02-27 at 11.42.06 AM


  1. dress.com – taken
    dresscolor.com – taken
    dresscolordebate.com – taken
    thedresscolordebate.com – avaiaible. is it worth a $1 ?

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