Dress.com Dresses Up: Blue/Black or White/Gold?


Jay Chapman from Digimedia replied to my tweet about “dress” domain names being registered in response to the debate about whether the viral photo of a dress is black and blue or white and gold. His company owns the Dress.com domain name, and the company is having a little fun with the dress color debate that seems to be showing up everywhere (including a domain name blog!).

If you visit Dress.com (no link because it is a parked domain name), you can see that the theme colors are either black and blue or gold and white. The company is displaying a different color scheme depending on the IP address of the visitor.

This topic has probably meant good news for Digimedia. Dress.com experienced a 30%+ traffic spike yesterday,” according to Chapman.

Here are the screenshots of the two Dress.com color schemes:

Screen Shot 2015-02-27 at 11.39.14 AM Screen Shot 2015-02-27 at 11.42.06 AM

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. dress.com – taken
    dresscolor.com – taken
    dresscolordebate.com – taken
    thedresscolordebate.com – avaiaible. is it worth a $1 ?

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