Uniregistry

In February of this year, GoDaddy announced that it reached a deal to acquire Uniregistry. As a result of this acquisition, there are going to be some changes for Uniregistry domain name registrants and customers. On March 31, Uniregistry emailed its customers to let them know what was going to be changing once the deal closes, “on or about April 8, 2020.” April 8th is coming up on Wednesday, and I want to share the email I received so people know what is happening and what to expect.

I appreciate how the email intertwined easy to read commentary with some required legalease to make it easier to understand what is changing and what is remaining the same. I would suggest reaching out to Uniregistry representatives or GoDaddy representatives if you have any specific questions about what will be happening to customers, domain names, and their accounts.

In short and from my understanding, not much is actually changing for Uniregistry customers beyond contractual changes that don’t seem like they will impact the customer experience.

Here is the email I received from Uniregistry:

Ten days ago, GoDaddy announced it will be acquiring Uniregistry. The deal terms and value were not announced by either company, and I do not anticipate the exact details of the sale will be shared by GoDaddy, Uniregistry, or Uniregistry Founder Frank Schilling. It does appear that we now have a price range for the deal based on GoDaddy’s 2019 Annual Report.

Here’s an excerpt from the report that references the acquisitions GoDaddy recently made:

GoDaddy had its Fourth Quarter (2019) earnings call with investors last week. Q4 2019 was CEO Aman Bhutani’s first quarter with the company, and it was his first time participating on GoDaddy’s earnings call. AlphaStreet.com published the transcript from Thursday’s earnings call, and I think it might be of interest to domain investors, particularly those who invest in GDDY stock.

Of particular interest, I think, is the discussion about why GoDaddy acquired Uniregistry. In Aman’s prepared notes, he first brought up the acquisition of Uniregistry, sharing some insights about what GoDaddy customers will be impacted by the buy and how: