Uniregistry

Coronavirus.com is Owned by GoDaddy

One of the top news stories the past several weeks is the Coronavirus outbreak that has been making people sick throughout the world. Officially known as COVID-19, the novel coronavirus has sickened over 80,000 people and killed nearly 3,000 people. The continuing spread of the coronavirus is a scary situation that seems to be getting worse each day. It has also caused concern for people around the world who are searching online to learn about coronavirus and want to protect themselves from becoming infected.

I was curious to see who owns Coronavirus.com. I can see the domain name is registered to an entity called NameFind Cayman Islands LTD. As mentioned in an article yesterday, this company is associated with GoDaddy, so effectively, GoDaddy owns Coronavirus.com.

NameFind Cayman Islands LTD. Registrant of Name Administration Domains

While looking through my DomainTools Registrant Alert email yesterday morning, I noticed domain names from Frank Schilling’s Name Administration Inc. transferred to a company called NameFind Cayman Islands LTD. The domain names are still registered at Uniregistrar Corp. (Uniregistry). I assume GoDaddy created this entity in the wake of its deal to acquire Frank Schilling’s company and the reported 350,000+ domain names in Frank’s portfolio.

GoDaddy has a domain name portfolio holding company called NameFind LLC. As far as I am aware, the bulk of domain names acquired by GoDaddy in various portfolio deals have moved into the NameFind LLC account. The NameFind LLC company has a mailing address in Cambridge, Massachusetts, which is the same address as Afternic’s office.

NameFind Cayman Islands LTD. has a Whois registrant address in the Cayman Islands:

GoDaddy 2019 Annual Report Reveals Uniregistry Deal Value

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Ten days ago, GoDaddy announced it will be acquiring Uniregistry. The deal terms and value were not announced by either company, and I do not anticipate the exact details of the sale will be shared by GoDaddy, Uniregistry, or Uniregistry Founder Frank Schilling. It does appear that we now have a price range for the deal based on GoDaddy’s 2019 Annual Report.

Here’s an excerpt from the report that references the acquisitions GoDaddy recently made:

BTI.com Sold for $100,000 via Uniregistry and DomainBooth.com

Uniregistry shared its weekly domain name sales report, and the company announced it brokered the sale of BTI.com for $100,000. The deal was co-brokered between Uniregistry and DomainBooth.com, the brokerage operated by James Booth. The domain was acquired by James Booth in September of 2019 for an undisclosed amount of money:

Excerpts from GoDaddy Q4 2019 Earnings Call

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GoDaddy had its Fourth Quarter (2019) earnings call with investors last week. Q4 2019 was CEO Aman Bhutani’s first quarter with the company, and it was his first time participating on GoDaddy’s earnings call. AlphaStreet.com published the transcript from Thursday’s earnings call, and I think it might be of interest to domain investors, particularly those who invest in GDDY stock.

Of particular interest, I think, is the discussion about why GoDaddy acquired Uniregistry. In Aman’s prepared notes, he first brought up the acquisition of Uniregistry, sharing some insights about what GoDaddy customers will be impacted by the buy and how:

Speculating on the Uniregistry Acquisition Price

Since the news about GoDaddy buying Uniregistry broke yesterday, there has been a lot of speculation and discussion about the purchase price. Although the price doesn’t really matter all that much to anyone beyond any Uniregistry stakeholders (like Frank Schilling) and GoDaddy shareholders, of course it is natural for people in the domain space to want to know how much was paid to buy the assets. I would love to know how much value Frank built over the last couple of decades in the business.

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