Uniregistry

It has been a year and a half since GoDaddy acquired Uniregistry. GoDaddy recently began the process of notifying some Uniregistry (Uni) customers that their accounts will migrate to GoDaddy. I have been told this first batch of migrations is for Uni accounts that have 50 or fewer domain names in them that do not use Uni for parking or for its marketplace.

Customers whose accounts will be migrated will be given 30 days notice about the process. It will take approximately two days to move all associated account records (including domain names, payment profiles, data…etc) to GoDaddy. Once the migration is complete, customers will receive an email notifying them how to create a password and gain access to their account. The email will also contain a link to information on how to merge a new account with an existing GoDaddy account for customers that already use GoDaddy. Customers with migrated accounts will be able to login to their Uni account and SSO into their new GoDaddy account.

In March, I published an article with an update email I received from Uniregistry regarding a change to the company’s payments provider. I (wrongly) assumed the update was only necessary for sellers on the Uniregistry Market. In fact, I wrote “I don’t really sell via Uni, so I don’t think I am going to touch anything.”

Over the weekend, I was looking at my Uniregistry parking stats and I realized it had been quite some time since I received a PPC earnings payout. In fact, the end of February was the last time I noted a PayPal payment from Uniregistry for my pay per click advertising revenue.

I received an “Action Required” email from Uniregistry this morning, and I want to pass the message along to people who might simply disregard it. According to the email, Uni (now a GoDaddy brand) has changed its payment processor in the Uniregistry Market. Uniregistry is now using Tipalti for its Market payments. As a result, customers are required to update their payment settings in order to get paid.

I have no idea how long a payment update takes to process, so this is something Uni Market customers will want to address before their next sale to avoid delays. I don’t really sell via Uni, so I don’t think I am going to touch anything. It’s unfortunate that GoDaddy / Afternic customers can’t simply select the current settings they have since it’s essentially the same parent company.

On a totally unrelated note, it’s a bit peculiar that the logo branding in the email and on-site is “Uni” but all of the messaging is “Uniregistry.” In my non-expert opinion, they should pick a brand name and stick to it.

Here’s the email I received this morning: