Uniregistry

Coya Buys Coya.com Before $10 Million Funding Round

CrunchBase reported that an insurance startup called Coya received $10 million in seed funding at the end of August. A quick check showed that the company is operating its business on the Coya.com domain name, which had previously been owned by Frank Schilling’s Name Administration. Jamie Zoch reported the sale of Coya.com at the end of July, although the price was not published.

I reached out to one of the founders of Coya via email to ask what the company paid to buy the domain name and what url the company was using prior to the acquisition. Unfortunately, I did not hear back from him.

I also reached out to Jeff Gabriel, Vice President of Sales at Uniregistry. Jeff let me know that the domain name was brokered by Ryan May of Uniregistry, and the sale price for the Coya.com domain name was a very reasonable

Set a Specific Keyword

I think it is important for domain name owners who park their domain names to be sure they are not infringing on another company’s trademarks with their pay per click advertising links. I like to set specific keywords (using the Specific Keyword checkbox) at Uniregistry to avoid infringing on other marks.

One of the great things about dictionary .com domain names is that they are  generic enough that they can be used by a variety of businesses. A brand like Apple is used as a technology company, but of course there are many brands with “Apple” in them that are related to the fruit. If I owned a domain name with the word “apple” in it, I would park my domain name with a specific keyword to avoid infringing on the technology company’s trademarks.

I do almost all of my domain parking at Uniregistry these days. As you likely know, the company no longer shows imagery on the landing pages when visitors arrive on a desktop browser. Using my “apple” example, in the past (or with some other parking companies that use images), the lander could have pictures of the fruit or fruit trees to illustrate that the page isn’t targeting the technology company. If there was

Domain Industry Featured on BBC The One Show

A television talk show hosted on the BBC called The One Show just had a segment about domain investing and domain name investors. The program is hosted year-round on weekdays, and it covers a wide variety of topics. Former American talk show host Jerry Springer was one of the hosts on the show.

Several domain investors and brokers were featured on this episode of The One Show, including Graham Haynes (buyer of Furniture.co.uk for $650,000), Aron Meystedt (Heritage Auctions and owner of Symbolics.com), Simon Witts, Mohammed Kahn (from Uniregistry) and Jeff Gabriel (from Uniregistry – incorrectly identified as Alan Schwartz). The show offers a brief overview about the business of domain name investing and domain name sales.

Someone posted the video on YouTube, which I embedded below.

Uniregistry.com 404 Error Page Easter Egg Game

Uniregistry has a fun “Easter Egg” game on its 404 error page. Visit any non-existent page on Uniregistry.com (say Uniregistry.com/Elliot for example), and you will see a 404 error page with a prompt to play a game.

To start playing the game, just hit the spacebar. The chicken in the desert appears to be running as it moves towards objects. Use the spacebar to jump over the objects. The longer the chicken continues running without hitting or landing on one of the objects, the more points are accumulated. I played for a few minutes last night, and my high score after a couple of tries was 1389. I am sure there are much higher scores achieved by people with more patience than I have!

Here’s s screenshot of the 404 error page game:

M&A Discussion in the Domain Space

Frank Schilling authored an article in Entrepreneur about mergers and acquisitions. Frank shared his thoughts on the considerations a business owner must make before deciding on a M&A opportunity. Interestingly, Frank shared the following about M&A experience with his own business:

“Potential buyers approached me five times in four years in pursuit of my business, Uniregistry, as I told DN Journal in 2007. Several offered nine-figure deals, and they were willing to go higher at each point in our negotiations. I met with each one and seriously considered their propositions. In the end, selling didn’t feel right. I may sell eventually, but not until I find a situation that suits my goals and represents what I believe is best for the company.”

The article was timely, as it seems there is some M&A discussion in the domain name business, according to two reports published yesterday.

In a report published on

Squeeze Upgrades to Squeeze.com

SqueezeYesterday morning, I noticed a Whois registrant change for the valuable Squeeze.com domain name. Because the domain name had been owned by Future Media Architects, I reached out to Uniregistry’s Vice President of Sales Jeff Gabriel, as Uniregistry typically acts as the domain broker on behalf of FMA. Unfortunately, Jeff could not provide details about the sale, but I believe Uniregistry was the broker.

When I visited Squeeze.com yesterday and clicked on the “Learn more” link, I was taken to a page within the SqueezeApp.com website. The company refers to itself simply as Squeeze throughout its website, so the acquisition of Squeeze.com represents a huge domain name upgrade. According to its Twitter profile, Squeeze is a FinTech app, and the website says it will be launching this Summer.

I reached out to Elias Janetis, CEO of Squeeze, to ask him about the acquisition. Although he couldn’t tell me the exact purchase price of the domain name, he did tell me that he

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