The .NYC registry (operated by Neustar) organized a sale of travel and tourism related .NYC domain names. A domain name auction concluded on Sedo yesterday. This was the culmination of a campaign to generate publicity about .NYC domain names focused on the travel sector.
I was only aware of the Sedo auction, but there was more to the campaign than the auction. Here is a bit more background about the campaign shared with me by Neustar:
“Our campaign initiatives focused on a headlining auction with several high value premium domain names in the .nyc namespace, as well as an additional set of “buy now” travel and tourism-inspired premium domain names available directly through registrars. Having both the auction and buy now premium domain names available created significant demand and interest in the .nyc namepace.”
The campaign produced a total of




About a week ago, Sedo reported the sale of Publica.com, which sold via its platform for $75,000. Although it is very early in the year, the sale currently ranks as the second largest public sale of the year on the