A UDRP was filed against the Pay.com domain name at the National Arbitration Forum (NAF). The decision was published today, and unsurprisingly, the panel found in favor of the domain registrant. I think the panel should have ruled that this was an abusive UDRP filing and found this to be Reverse Domain Name Hijacking (RDNH). The panelists on this UDRP were Dawn Osborne, Sandra J. Franklin and Nathalie Dreyfus.
As I mentioned on Twitter when I first noticed the UDRP filing, Pay.com is used and branded by a company doing business as Pay.com:
According to the NAF website, a UDRP was filed against the super valuable https://t.co/HB9tZr9pJx domain name. The domain name is used and fully branded by a business. pic.twitter.com/GFAwnwpdJv
— Elliot Silver (@DInvesting) May 2, 2022





