October is Breast Cancer Awareness month in the United States, and many businesses and organizations are hosting special events to generate awareness about breast cancer and to raise funds for organizations that do breast cancer research. Most famously, the National Football League dons pink gear to raise awareness. I learned that hosting provider Bluehost is participating in its own unique way using a new gTLD domain name.
For the month of October, BlueHost is using a website on the Pink.Host domain name to raise money for cancer research at the Huntsman Cancer Institute in Utah. According to an email I received, “the company received the domain names blue.host and pink.host as part of its Pioneer program participation with Radix,” the registry managing .Host domain names.
A press release I received from Radix Registry explains the significance behind the special Pink.Host website:



