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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

Go Daddy Employees Do the “Harlem Shake”

Go Daddy has tackled what’s become the latest Internet meme – the “Harlem Shake.” Looking forward to seeing Name.com’s take on this.

Namecheap Infographic Illustrates Impact of “Move Your Domain” Day

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In January, Namecheap held its second (and now annual) “Move Your Domain” Day, and the company offered special prices and a donation pledge to the Electronic Frontier Foundation (EFF) in an effort to induce inbound domain transfers.

By the end of the day, customers transferred nearly 30,000 domain names to  Namecheap, and that raised a total of $44,311.50 for the EFF.

This evening, Namecheap (which is also sponsoring Water Night tonight on behalf of the Water School) shared an infographic with more information about its Move Your Domain Day. The graphic offers insight including the following information:

  • What registrars lost the most domain names (Go Daddy)
  • Countries where the most transfers came from (USA)
  • Most transferred TLD (.com)

There was additional cool insight on the infographic. Check it out below or visit the Namecheap blog for more information.

What’s Your Take on the Go Daddy Super Bowl Commercials?

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I’ve shared the two Go Daddy television commercials that will appear at some time tonight during the Super Bowl:

Not only will these commercials be shown during the game, but they will be shown many more times following the Super Bowl when people rate the commercials and offer their analysis. I am curious about whether you like these two commercials from a domain investor’s point of view.

Please vote and feel free to share your thoughts below.

 



Video: 2013 Go Daddy Super Bowl Commercial with Bar Rafaeli

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Go Daddy released its 2013 Super Bowl commercial starring Bar Rafaeli, and I must say, Walter is a lucky son of a bitch! The company teased us with a sneak peak version of this commercial earlier, and they posted the full length version this evening. GoDaddy Girl Danica Patrick narrates this commercial, which is called “Perfect Match.”

A few days ago, Go Daddy and the .CO Registry released the full version of its second Super Bowl commercial. That one is much more tame, and I think it is also more effective at getting its message across.

What do you think about this commercial?

BTW, for those who are wondering, the lucky “Walter” character is actor  Jesse Heiman.

Video: Go Daddy Releases Sneak Peak of Second Super Bowl Commercial

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Go Daddy just released a 19 second sneak peak of its second commercial that will be shown during the Super Bowl. The commercial stars supermodel Bar Rafaeli and is called “Perfect Match.”

GoDaddy’s .CO Super Bowl commercial  (sending people to  YourBigIdea.CO)was released in its entirety last week, and I think it will be a hit. It would be great if Go Daddy releases some metrics after the Super Bowl to share how these very different commercials performed.

Thanks for the tip to Barb Rechterman, Senior Executive Vice President & Chief Marketing Officer at GoDaddy.

Pre Super Bowl Suggestion for .CO Registry

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You’ve seen the great Go Daddy & .CO Registry Super Bowl commercial that will make its official debut on Super Bowl Sunday. The television commercial is supported by a web campaign found at  YourBigIdea.CO, and it was all created by  Deutsch NY.

Lori Anne Wardi from the .CO Registry shared some insight about the commercial and campaign, and I think it’s interesting.

One suggestion I have for the .CO Registry is to compile a list of common trademarks (like Microsoft, Nike, Verizon…etc) and prohibit domain names that match those TMs from showing up in the .CO search results. As you can see from the screenshot above, the suggestion tool is working unfiltered, and suggested domain names could become liabilities for registrants. It’s especially critical for a wider audience that watches the Super Bowl.

I think the .CO commercial is going to be a big hit.

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