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Go Daddy Introduces “Baker” Commercial Starring Jean Claude Van Damme

Elliot Silver
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10

Go Daddy is in the midst of a change in how it markets its brand. It’s been happening for several months, and it seems like more is on the way. Embedded above is a new commercial called “Baker” which stars actor Jean Claude Van Damme.

Andrew wrote about a couple of subtle changes that may impact domain investors, and the New York Times also had an article discussing the shift.

Any time Go Daddy changes its marketing strategy, it’s going to impact domain investors to an extent. When I mention to people that I am a domain investor, I would say almost half ask me if I work for or with Go Daddy. I would venture a guess that Go Daddy’s name recognition is very high, even if not everyone knows exactly what the company does. When GD makes changes, it will have an impact.

I am curious what you think of the new branding and whether you think it’s going to be positive for domain investors and others involved in the domain space.

Christine Jones, Former EVP of Go Daddy, to Run for Arizona Governor

Elliot Silver
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17

 

According to a tweet this afternoon, Christine Jones, the former Executive Vice President, General Counsel and Corporate Secretary for Go Daddy, filed paperwork to run for the office of Governor in the state of Arizona. Ms. Jones will be running on the Republican party ticket, and the election will be held on November 4, 2014.

Wisely, Ms. Jones owns the exact match domain name, ChristineJones.com, and it appears that she will use the domain name for her campaign website.

For many years, Ms. Jones was the second most public face of Go Daddy behind its founder, Bob Parsons. When there were policy or legal issues regarding Go Daddy or domain names, Ms. Jones was often cited in mainstream news reports.

Here’s wishing Ms. Jones all the best in her run for Governor!

Go Daddy Promoting Domain Buy Service on Landing Pages

Elliot Silver
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8

Recently, I’ve noticed that Go Daddy appears to be promoting its Domain Buy Service more heavily on default landing pages. Have a look at the screenshots below, and as you can see in the first screenshot, the most prominent link on the page is a link to “Learn how you can get this domain,” which links to the page with information about Go Daddy’s Domain Buy Service. The other screenshots show other variations of the default landing page.

If you aren’t familiar with the Domain Buy Service, it allows people to inquire about domain names that are privately owned. The cost is $59.99 per domain name, and the buyer pays a 10% commission if a deal is struck. A representative from GoDaddy will negotiate on the buyer’s behalf in an attempt to close a deal.

My guess is that Go Daddy is

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CarlosDanger.com Registered Yesterday

Elliot Silver
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2

New York City Mayoral candidate Anthony Weiner was in the news again  for apparently sending dirty messages and possibly photos months after he had resigned from Congress for doing something similar.

According to the NY Post article referenced above: “The other shoe dropped yesterday for Anthony Weiner, who was forced to admit he engaged in a months-long sexting affair with a woman — a year after he resigned from Congress in disgrace — using the bizarre online alias Carlos Danger.”

Shortly after news broke yesterday,

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Go Daddy .LA Auction Results

Elliot Silver
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27

Go Daddy Aftermarket Director Paul Nicks provided the results of the .LA auction held by Go Daddy that finished earlier today. In total, the auction generated a little over $25,000 in sales, with 112 of the 273 domain names selling (minimum opening bid was $100 for each).

It would be great to know how many new .LA domain names were registered while the auction was being promoted, but I doubt that information will be shared.

Listed below are the domain names that sold along with their prices. Payment has not been posted for any of the domain names, so they are all technically “pending sale” until the deals close.

.LA domain auction results:

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Go Daddy .LA Auction Ending Soon

Elliot Silver
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25

Along with Go Daddy’s repositioning of .LA domain names, the company is also hosting an auction of .LA domain names. Individual auctions are concluding within the next few hours.

There are just under 275 domain names included in the auction, and the domain names I searched appear to be registered to a company called “Dot LA Marketing LLC.” You can read more about the company and the Go Daddy partnership in a Los Angeles Daily News article published a little over a week ago. According to Go Daddy’s Paul Nicks, “GoDaddy is running the auction and does not have any ownership in the domain names.”

The minimum bid on the domain auctions is $100. The domain name with the highest bid currently is Simply.LA, which has a high bid of $560. At the time of this post, the five auctions with the highest bids are:

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