We’re the company formerly known as HasOffers. Read all the details about our rebrand here: ttp://www.tune.com/blog/introducing-tune/
— TUNE (@tune) July 17, 2014
I saw the above tweet from Tune last night, and before I could publish an article about HasOffers’ rebranding to Tune this morning, Theo at DomainGang had written an article about it. Check it out for the details. I found a bit more information, which I shared below.
Last week, I made a posting on my blog about Bitcoin 2.0. It reminded me that years before Bitcoin was even invented, I created my own electronic currency. This is the story of the rise and fall of DigiCredit.com:
Back in the late 1990s, virtual currencies such as E-Gold and CyberCash were a hot trend, offering alternative payment systems for consumers to use on e-commerce sites. This appealed to people who did not have a credit card, and to people who at the time did not trust giving their credit card info out online. Years later Paypal ended up winning the online payments battle, but before that (in 2002) I jumped on the bandwagon and started my own competing site: DigiCredit.com. It was totally new type of payment service for websites that only sold digital goods (such as software downloads, eBooks, or memberships).
The way it worked was that people would make a purchase using the DigiCredit system and then pay for it later in real money. It was basically a promise to pay. No credit check, everyone was automatically approved to use it. All they had to do was fill out their name, address, and email address and promise to pay the bill within 30 days, and their order was instantly processed. The DigiCredit system would then email them a bill, and if they didn’t pay after 15 days it would keep emailing them reminders until they paid. They could pay the bill by mail using a check or money order.
On my DigiCredit.com site
I read a great story about the CarLoans.com.au domain name, and I want to share it with you. The article was written by CarLoans.com.au founder Shaun McGowan, and it was published in the first person on Startup Smart, “Australia’s leading news and advice resource for start-up businesses.”
You should read the article in its entirety, but here are a few things I found particularly interesting about the CarLoans.com.au story:
Loving the t-shirt @nameninja… You have the cure! #startupfest pic.twitter.com/t0USGPqAfa
— Amy Davies (@AmyonAdventure) July 10, 2014
I spotted this photo of Bill Sweetman on Twitter yesterday. Sweetman is the founder of Name Ninja, a domain name consulting company, and he is attending the International Startup Festival in Montreal this week.
Although it is a bit jolting to see a domain name industry expert / consultant wearing a shirt that refers to “domain squatters,” I think it a creative way to get attention (and presumably business). There are many people who consider domain investors to be “squatters,” and I would imagine that quite a few startups at #StartupFest couldn’t get their ideal domain name for their venture/
Wearing a shirt like this
Domain investors are often criticized and called out for the “non-use” of their domain names. Whether these domain investments are parked with PPC advertising or totally undeveloped, there is often criticism lobbed at domain name owners for not utilizing their domain names, forcing people who want to use them to purchase lesser alternatives.
When I hear or see criticism like this, I often discuss the parallel between domain name speculation and real estate or land speculation. Just like a real estate investor should be able to do what he wishes with his property within the law, domain investor should be able to do what they want. Sometimes I am rebutted with the argument that real estate investors don’t just let their properties sit idle, as they rent them, live in them, or use them in another way.
I want to share this MyFoxNY.com article with you, and I think it helps to show the parallel between real estate and domain name investing.
Despite the fact that there
I want to share a press release I saw today that appears to show a great decision made by a portfolio platform website. According to the press release, “4ormat, an online portfolio platform used by tens thousands of creatives in over 125 countries worldwide, announced today that it will now be known as Format (format.com) following the closing of a three year long acquisition of the much sought after domain name.
When I initially saw the title of the press release, I was hopeful that the company was changing its branding to make it more intuitive. Indeed, that is what happened. 4ormat was probably created to sound like “format,” but when you actually annunciate it, the brand sounds like forormat (in my opinion). With this rebranding, the company seems to have abandoned the “4ormat” branding altogether, and the website now shows that he company is called Format.
I did some research, and I
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