It appears that Andrew Rosener of Media Options has sold the two letter domain name, RH.com. According to Whois records, the domain name changed hands a little over a week ago, and the buyer appears to be a California-based company. I asked Andrew if he could share the sale price, but he could not due to a non disclosure agreement.

Media Options acquired the domain name in 2011 for an undisclosed price, and it appears to have been purchased via Domain Capital. Knowing Andrew, I would expect the company achieved a very attractive sale price. He mentioned that the buyer intends to use RH.com, and the landing page indicates the website is under development.

A little over a year ago, Andrew’s company sold DX.com. That sale was also subject to a non-disclosure agreement, but it was a quick flip as well.

Congratulations to Andrew, who was also recently nominated for a TRAFFIC Award for Domain Broker of the Year.

*** Update:

Toby Clements, another Domain Broker of the Year nominee, sold a two letter .com domain name last week. YG.com was sold for $125,000 via Toby’s newsletter.

One of the biggest issues that high value domain name sellers and domain investors face is the inconsistency in selling domain names. I might be able to sell five $50,000 domain names in a month to five different end user buyers, but I might not be able to sell a $5,000 domain name for two months after that. There is very little consistency with domain sales.

Different prospects in different fields value domain names differently. As a result, one doesn’t know if he will generate $100,000 in net income a month from domain sales or $10,000 in a month. The inconsistency makes things more challenging, and it is one reason there aren’t a whole lot of people doing it for their primary source of income right now.

If you want to be a domain seller/flipper, you need to realize there will be little consistency with your sales. One month you might net six figures and another month you might only gross 5 figures (maybe less, although you probably couldn’t do it for a full time living if you’re not earning 5 figures a month).  After a while, you can get an idea of how much money you’re going to earn, but there’s always the possibility you’ll be way off with your projections.

The inconsistency with domain sales is one reason I’ve developed and maintained a few websites (like DogWalker.com and my blog) so that there is a specified amount of consistant revenue each month, but at the end of the day, selling domain names is inconsistent by nature.

You can certainly make a great living from selling domain names, but it’s not as easy as it sounds and it’s tough to predict.