A reader  shared an article with me that I think you might find interesting. The article is written by Jarrett Streebin, and it is aptly titled How We Bought EasyPost.com. The startup called Easy Post used a domain name buyer’s broker to acquire the EasyPost.com domain name. Prior to this acquisition, the company had been using EasyPost.CO for its website.

Some of my  key takeaways that I think should interest domain investors are:

I have this idea in my head that I will sell one of my domain names for cash plus equity, and the equity stake will become worth a substantial amount of money. Unfortunately for most of us, this is simply a pipe dream, and I think the likelihood of it happening is very slim. That being said, I have spent time negotiating deals like these, even though I know it might not make sense.

Equity deals can be complicated. In addition to a standard domain sales agreement, there needs to be other agreements necessary to memorialize the terms of the equity deal. These are usually far more detailed (and complicated) than a standard domain sales agreement.

When negotiating a non-traditional deal,

I personally find it annoying when people tweet to me to ask if I want to buy a domain name. The vast majority aren’t even domain names I would hand register, and it’s a bit annoying when I receive two notifications about the tweet (email and Twitter). I think there is a better way to use Twitter to find a good prospect to buy a domain name, and I want to share some tips.

Here are some steps you might use to find a prospective sales lead for a domain name:

Timing is everything, and that certainly applies to selling domain names. In my opinion, the time that you choose to send a sales email is critical and can be the difference between selling a domain name to a willing buyer and missing an opportunity to connect with that prospect.

In the majority of situations, I will only email a prospective buyer once. If the buyer doesn’t respond to my email, I likely will not email the person again because I don’t want to bother him or her (two exception being if the prospect replies with interest or if it is the result of an inbound inquiry). I generally assume a lack of a response indicates a lack of interest.

With that being said, if I send an email to a prospective buyer and she doesn’t respond, as a matter of practice I probably won’t send a second email to avoid being a pest. There’s a chance that the prospect had no interest in the domain name and that is why she didn’t respond, and there’s also a chance the email was received at an inopportune time. For me, chances are good that I will never find out.

For the most part, I try to send emails to prospective buyers