DNS Brokers May Have More Insight Than Us

Elliot Silver
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Many of my domain names are parked on the DomainNameSales.com platform, so a fair percentage of the offers I receive on my domain names are submitted via DNS. When I can’t get a buyer to reply to me, or if I don’t think I will have luck negotiating with the buyer (or I am busy), I forward the lead to a broker from DNS. In addition to their skills negotiating, the DNS brokers may have another tool not at my disposal: data.

For people who have very large portfolios and receive many offers for their domain names, a useful tool is the “Inquiries by Buyer” tab. If a person has made offers for other domain names in a person’s portfolio, this tool will allow the owner to track those inquiries. Knowing what the person offered (or paid) for a different domain name can give valuable insight, and that information can be used as a comparable. For instance, “You offered $x for x.com, and we feel y.com is worth 1.5x that offer.”

For most people, though, this tool isn’t

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Lda Asked and DNS Shared

Elliot Silver
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In the lead up to NamesCon, I wrote an article about a question and answer panel led by Jeff Gabriel, Vice President of Sales at DomainNameSales.com. A reader with the “Lda” moniker commented, asking Jeff to share some examples of his sales to prove his expertise:

“However, to front a panel titled ‘… selling YOUR domains’ with no obvious public track record of named sales (inform me if this is incorrect), my trust in Jeff’s ‘expertise’ is clearly less than yours.

I’m simply inviting him to convince me that he’s worthy of the title ‘expert’ by releasing the names of domains he has brokered, that don’t have NDAs.”

If you visit DN Journal this afternoon, it looks like

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Startup Uses Buyer Broker to Acquire EasyPost.com

Elliot Silver
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A reader  shared an article with me that I think you might find interesting. The article is written by Jarrett Streebin, and it is aptly titled How We Bought EasyPost.com. The startup called Easy Post used a domain name buyer’s broker to acquire the EasyPost.com domain name. Prior to this acquisition, the company had been using EasyPost.CO for its website.

Some of my  key takeaways that I think should interest domain investors are:

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Measles.com Domain Name is for Sale

Elliot Silver
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Measles is a disease that was reported as eliminated in the United States in 2000, according to the Centers for Disease Control. Most babies born in the US receive an immunization shot for the measles in a vaccine that generally covers measles, mumps, and rubella (MMR). With that said, it’s a bit of a surprise that there has been a measles outbreak in the United States reported by many news outlets. The outbreak hasn’t been as large or as deadly as the Ebola outbreak, but it is concerning.

I was curious who owns the Measles.com domain name, and it appears to be owned by a healthcare company. The domain name  is currently parked with pay per click advertising links, and you’ll see a banner across the top of the landing page announcing that Measles.com  is for sale. After a bit of searching, I learned that Measles.com is being  brokered exclusively by Right of the Dot.

I reached out to Right of the Dot co-founder Monte Cahn, and he

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Non-Traditional Deals May Not Make Sense

Elliot Silver
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I have this idea in my head that I will sell one of my domain names for cash plus equity, and the equity stake will become worth a substantial amount of money. Unfortunately for most of us, this is simply a pipe dream, and I think the likelihood of it happening is very slim. That being said, I have spent time negotiating deals like these, even though I know it might not make sense.

Equity deals can be complicated. In addition to a standard domain sales agreement, there needs to be other agreements necessary to memorialize the terms of the equity deal. These are usually far more detailed (and complicated) than a standard domain sales agreement.

When negotiating a non-traditional deal,

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Using Twitter to Find Sales Leads

Elliot Silver
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I personally find it annoying when people tweet to me to ask if I want to buy a domain name. The vast majority aren’t even domain names I would hand register, and it’s a bit annoying when I receive two notifications about the tweet (email and Twitter). I think there is a better way to use Twitter to find a good prospect to buy a domain name, and I want to share some tips.

Here are some steps you might use to find a prospective sales lead for a domain name:

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