Domain Industry News

Domain Names – One of The Crown Jewels Of The Business

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The Crown Jewels of The Business

Matt Kramer of The Bulletin, a local Philadelphia newspaper, discusses the 15 most valuable assets a business owns that many owners don’t understand. Among assets such as Customer List (#1), Building (#5) and Trademark (#8) is a company’s Domain Names (#9). According to Matt:

“A client of mine bought hundreds of domain names that would attract individuals looking for a mortgage. As the mortgage market declined, so did his business. One day, one of the biggest mortgage banks in the country came in and made him an offer of millions of dollars for all of his domain names. My client knows that the mortgage business is cyclical, but the amount that was offered allowed him to retire.” –Source: The Bulletin

This writer is on point. With targeted generic domain names becoming more valuable over time, sometimes a company’s domain name may be worth much more than a company realizes. There are many examples of companies using their domain names simply for email addresses and not having a website. This may be due to the owner’s reticence to spend the time and money developing an online business plan. Whatever the case may be, the company is almost certainly leaving money on the table. While a domain name may simply be an afterthought to some companies, others are willing and able to use the domain name as the centerpiece of their business. This is the root cause of a domain name being an overlooked source of value for a company, but in reality, it could be a large part of its net worth.

Universal Music Buys Stake in Loud.com

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Universal Music buys stake in Loud.com

According to Alex Viega of the Associated Press, Universal Music Group purchased a stake in the social networking and music download site Loud.com. The price paid and size of the stake were undisclosed.

“Record companies have historically relied on developing new artists and making money from the sale of music or from music publishing.

However, investments in other types of businesses are becoming more common as the industry struggles through a protracted CD sales slump.

Record labels are also looking to strike deals with recording artists that give the labels a slice of touring, merchandising and other revenue.” –Source: Forbes.com

This is an important purchase for Universal as it will allow them to tap into a large base of loyal hip-hop music fans. With Universal’s music labels offering downloads of various artists for $.99, this purchase seems to make sense for all parties. The difficulty and expense in developing and growing successful websites reliant on social networking and user generated content leads me to believe we will see more traditional companies buying stakes in successful online communities over the next several months.

NY Law To Prohibit Registering Domain of Living Person

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Web address bill by Sen. Little will become law

In a couple of months, it will be illegal to register a domain name that is the same or similar to a living person:

“Approved by Gov. Eliot Spitzer Aug, 1, the law will prohibit a person or entity from registering a domain name that consists of the name of another living person, or a name substantially and confusingly similar thereto, without that person

DNJournal Weekly Sales Update

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DNJournal.com Weekly Sales Report

Believe it or not, sales from Moniker’s TRAFFIC auction in June are still showing up on the sales list, topped by Cardiology.com at $550,000.

I also notice a ton of sales made by the Afternic/BuyDomains combo. With the exception of a few sales, most of these domain names would seem to be “brandable” rather than generic keywords, which leads me to believe most of these were picked up by “end-users.” This is great for both NameMedia properties, as it shows they are targeting their end-user audience quite well. It’s nice to see them publicizing their sales to help propel the market forward.

TheaterTickets.com Goes Live

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TheaterTickets.com Goes Live! New Premium Broadway, Las Vegas and US Ticket Service

Congratulations to Ira Zoot on the launch of his TheaterTickets.com. The site looks great and is very intuitive. I know Ira has a nice collection of ticket-related domain names, and I wish him much success with the launch of this great website.

Pharmacy.com – A $50 Million Domain Name?

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According to Red Herring, Pharmacy.com is for sale. This is prime real estate just waiting to be developed into a business. According to Joshua Bourne, co-founder of FairWinds Partners (and also the President of the Coalition Against Domain Name Abuse), the domain name is worth “way over $50 million.”

While this asking price is fairly unprecedented, a domain name of this caliber could be worth it. I believe sales based on revenue multiples alone are fairly short-sited, and it would appear that the owner’s models take this into consideration. It would be a boon to the industry if they get their asking price, although we probably won’t know the sales price unless it is purchased by a public company such as Wal-mart, who probably has the money to make this happen.

According to the Domaintools Blog, a rumored buyer could be CVS pharmacy, who would consider re-branding the company.

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