Jamie Zoch Rebrands Zearn to Drop Alert

Jamie Zoch blogged at Dot Weekly for quite some time, but apparently his blog’s database was accidentally deleted during a hosting change. It’s unfortunate because I enjoyed reading Jamie’s insight and I miss Dot Weekly.

A while back, Jamie announced the launch of Zearn.com, “a  real-time domain name auction format that is solely dedicated to GoDaddy Auctions with a totally new way to watch, find and bid on domain name auctions.” I’ve never tried it before, but I can see how it would be helpful.

This evening, Jamie announced (via Facebook) that the platform’s name was changing from Zearn to  Drop Alert. Based on his announcement, it would seem that someone acquired the Zearn.com domain name from him, and that was the impetus for the rebranding.

Whatever the case may be, I personally like the move because Drop Alert sounds more appropriate than Zearn, especially because it’s a new brand with limited marketing spend.

I hope all is well with Jamie and wish him well with this new branding.

Michael Cyger Acquires SixSigma.com

DomainSherpa’s Michael Cyger has acquired the category defining domain name,  SixSigma.com, bolstering his presence in the Six Sigma space. The terms of the private transaction were not disclosed due to a non-disclosure agreement, although the seller is  an injection molding and fastener company.

In case you aren’t familiar with Six Sigma, it is defined by iSixSigma.com  as “a disciplined, data-driven approach and methodology for eliminating defects (driving toward six standard deviations between the mean and the nearest specification limit) in any process – from manufacturing to transactional and from product to service.” Six Sigma, as a process improvement methodology, is used by  about 53 percent of Fortune 500 companies – and that figure rises to 82 percent when you look at just the Fortune 100.

If you know about Michael’s background, you know that he was the original developer of iSixSigma.com, which is known as one of the leading websites for information about Six Sigma. After he developed the business, he sold  iSixSigma.com to Schofield Media in 2008 before buying it back in 2011.

According to Google’s Adwords Keyword Tool,  there are 49,500 exact match local searches each month at an average CPC of $6.22. The website on SixSigma.com has been up and running since 1996.  Owning this website on the category defining domain name will certainly bolster Cyger’s presence in the competitive space.

One other reason for owning the exact match domain name in addition to the “i” version is because of the possibility of confusion for visitors. Michael shared a funny story with me about this domain name. “At  one point we ran a marketing campaign for our print magazine and mistakenly forgot the “i” off of iSixSigma.com in one of the promotional URLs. The previous owner was kind enough to put a link on his web site back to our site.”

Congratulations to Michael on this solid acquisition.

Jeff Kupietzky’s Company Receives $10 Million in Funding

At the end of August of 2011, Jeff Kupietzky left his role as CEO of Oversee.net after five years with the company. While Kupietzky was CEO, Oversee.net experienced considerable growth and then some contraction, especially in the PPC and domain auction spaces.

Several months after Kupietzky departed from Oversee, he  was named CEO of a company called ActivePath,  the “inventor of a unique, actionable and secure email platform for businesses and consumers to interact directly within existing email messages.”

Recently, ActivePath merged with  PowerInbox, a company that offered a similar product. According to an article today in TechCrunch, the combined company raised $10 million in funding from several private equity companies. ActivePath had previously raised $10 million in funding prior to Kupietzky’s arrival.

The article noted that  Kupietzky will be the CEO of the new company, while the founders of PowerInbox will work in other management roles within the company.

Congratulations to  Kupietzky on his successes.

What Was the Best Cyber Monday Domain Industry Deal?

I didn’t buy anything  extraordinary  for my business as a result of seeing special Cyber Monday deals, but I did see just about every domain registrar, hosting company, and other assorted domain name industry companies promoting special offers.

Did you buy anything as a result of a Cyber Monday deal? What did you think was the best deal in the domain industry this year? What type of deal would you like to have seen that nobody seemed to offer?

Feel free to vote in the poll below and leave a comment if you saw a great deal or wish there were better deals. Maybe someone in a marketing department will take notice and put it on their to do list for next year.


Top Rankings for Domain Keywords

I think it’s interesting to track Google search results for various keyword terms related to the domain industry. Listed below, are the ten most frequently searched “domain name” keywords (according to the Google Adwords Keyword Tool) and the top search results for each term.

I will try to follow this monthly, and perhaps we’ll be able to see some trends as things change. The top ten keyword terms are listed below by search volume.

  • Domain Name Search – InstantDomainSearch.com
  • Domain Name – Go Daddy
  • Domain Name Registration  –  Go Daddy
  • Free Domain Name – FreeDomain.co.nr
  • Buy Domain Name  –  Go Daddy
  • Domain Name Generator – Name Station
  • Register Domain Name  –  Go Daddy
  • What is a Domain Name – About.com
  • Free Domain Name Registration – Register.com
  • Domain Name Lookup – Network Solutions
  • Domain Name System – Wikipedia

Just FYI, I used the global exact match search functionality for this. In addition, I used a proxy website to search Google so my search history wouldn’t impact results.

I am sure there are other ways to identify the top searched results, and if you have a suggestion, feel free to share.

Media Options Hires Tess Diaz

I’ve been working with Go Daddy’s Brad Larson for a number of years, and he’s always been able to help me when I need something done. When Brad is out of the office, I generally speak with another Executive Accounts manager who fills in without any hitches. Go Daddy has done a great job of hiring and training representatives to be responsive and knowledgeable about domain names and related topics.

When Brad has been unavailable, Tess Diaz was one of my goto people for assistance at Godaddy. She was able to answer questions and offer customer support, as if she was my dedicated account representative. She has been a friendly and dependable voice when I need assistance.

I just received word that Tess has been hired by Media Options in a Business Development role. Tess will be working with Media Options’ clients as well as helping to build out some of the web company’s properties.

I spoke with Andrew Rosener about the hire, and interestingly, it was Tess who got Andrew involved in the domain industry in the first place. According to Andrew, I was just buying domain names for fun until Tess told me about the whole industry that was out there just waiting for me.”

Clearly Andrew has made the most of his time in the industry, as he has built one of the leading domain na e brokerages practically on his own.

I think hiring Tess will help Andrew grow his business, and I look forward to working with Tess on my acquisitions and sales.

Press Release is below: