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LMG Launches CBS Real Estate Website

Elliot Silver
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CBS has launched a new interactive Real Estate website in conjunction with LMG Digital Media, a leading boutique web development and social networking company based in New York City. The real estate website they created can be found by visiting CBSREM.com or CBSRealEstateMarket.com.

LMG Digital Media may be familiar to domain investors, as the company’s CEO, Simon Mills, is a regular at domain investment conferences, and Internet entrepreneur/domain investor Gregg McNair serves as a Director. At the moment, Gregg is on a tour in Kenya with a group of domain investors supporting TheWaterSchool.org charity (noted in DNJournal).

Congratulations to the LMG Digital Media team, which also includes family friend, Daniel Modell, VP Creative Director.

Facebook is Personal & Twitter is Public

Elliot Silver
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Facebook TwitterA few weeks ago, I received a message on Facebook from a domain industry friend with an urgent message. Apparently I had befriended a person who was posting Anti-Semitic links on his Facebook page, and my friend wanted to know if I knew the guy and/or if I had seen the links he was posting. The answer to both questions was, “no.”

I receive a number of Facebook “friend” requests each week. I typically look to see if we have friends in common, and if so, I approve the request without anything further. I figured, if you’re a friend of a friend, you can be a friend of mine. I had around 500 Facebook friends, and when I went through the list a few days ago, there were many names I didn’t recognize, let alone consider a personal friend.

I thought about it for a few minutes and realized that I generally use Facebook to keep up with my friends. I was a late adopter and didn’t really use it until a year ago, (although I established my account in grad school), but it has allowed me to keep up with high school friends, college friends, and other random friends I’ve made over the years. Of course, there were also many domain industry friends, too. However, I really don’t do any business or talk about business on Facebook to spare my friends from seeing business updates in their news feeds.

Twitter, on the other hand, is a very public outlet for me to share information. A majority of my posts are business-related, and I don’t post much in the way of personal information. I am not against posting personal things, but my primary Twitter objective is business and marketing. I have a lot of followers, and I follow a whole lot of interesting people. The more information I can get from Twitter, the better.

That said, I’ve decided to draw the line and make Facebook more of a personal spot, only accepting friends and colleagues I know on a personal level. I feel that I share much of what I am doing on my blog anyway, but I wanted to draw the line, and I think Facebook is the place to do it.

If we are no longer connected on Facebook, it’s nothing personal. Connect with me on Twitter instead 🙂

ESPN Launches ESPNBoston.com

Elliot Silver
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ESPN Boston

As I reported a little over two weeks ago, ESPN has jumped into hyper local sports news, with its ESPN Boston offering. From a domain investor’s point of view, I think ESPN was smart to buy and market ESPNBoston.com, even though it’s forwarded to ESPN.Go.com/Boston. Obviously the marketed domain name is much easier to remember than the longer URL.

From a Boston sports fan’s point of view (Sox, Pats, Celts mostly), I love the idea. ESPN has established itself as the leading sports news brand, and it will be great to get a different perspective on the local market. I read the Boston Globe daily (it’s my home page), and I will add ESPNBoston.com to my list of daily reads.

Hopefully Boston Sports Guy Bill Simmons will have some exclusive guest appearances on the new site. He was originally smart for owning BostonSportsGuy.com but ESPN didn’t purchase SportsGuy.com when he went more mainstream, which would have been a smart move.

Never the less, I think this is going to be a winning endeavor for ESPN.

Twelpforce & FanWoody: How Best Buy & TGI Friday are Building Facebook & Twitter Brands on TV

Elliot Silver
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Picture 1A couple of weeks ago, I blogged about Best Buy’s television commercials advertising their Twelpforce, a group of Best Buy’s   technology experts who offer technical advice and support via Twitter. The most interesting thing about these commercials was that they weren’t directing visitors to their website, something which they control. Instead, they were directing people to the Twelpforce Twitter page, which is owned by Twitter.

While I don’t think there are going to be problems with Twitter, I just don’t think it’s a smart move to build the Twitter traffic rather than traffic to the main Best Buy site. They could conceivably redirect traffic from BestBuy.com/twelpforce to the Twitter page if they wanted to do so, allowing them to control the traffic and analytics rather than a third party.

Recently, I’ve been seeing commercials from TGI Fridays, encouraging people to go to a Facebook page they set up, Facebook.com/fanwoody. The commercial says that if 500,000 become Woody’s Fan, all will receive a coupon for a free burger at a TGI Fridays restaurant. The TGIF fan page has over 497,000 fans right now, and at the rate it seems to be going, they will hit the half a million mark in the next couple of hours.

Like Best Buy is doing with Twitter, TGI Fridays is driving traffic to Facebook rather than their home page. I still don’t understand or like the logic behind building another company’s brand.

Ensure Your Site is Indexed in Google

Elliot Silver
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Yesterday, I blogged about the smart thinking of Melanie Oudin’s family, which registered MelanieOudin.com a couple of years ago. With Melanie competing in the quarter finals of the US Open tennis tournament, she is winning over new fans and becoming a highly searched topic. Her website is operational and is run on WordPress, which Google and other search engines generally love – as blogs typically lead to fresh content.

I was surprised to see that MelanieOudin.com did not rank in the top 100 Google results on a “Melanie Oudin” search. Almost without fail, Google will rank the developed keyword .com domain name fairly well on a search for the exact keyword phrase. I then checked to see if the website was even listed in Google at all by searching for MelanieOudin.com directly. It was then that I found the culprit for its omission from the top 100 results – the site isn’t indexed in Google.

Whether the site isn’t ranking because it’s new (not sure) or whether Google penalized it for some reason, now would be the best time for it to be listed among the results, as “Melanie Oudin” is one of the top searches right now on Google, Yahoo, Twitter…etc. If the site was indexed, it would almost certainly receive more traffic, which could lead to bigger things such as endorsement deals and sponsorships.

There is something Melanie Oudin’s family can do to ensure the website is indexed in Google. In fact, I recommend that all website owners do an exact search for their domain name, and if it’s not listed among the results, they should think about filing a Google Reconsideration Request (requires a free Google account). This will tell Google that you have a legitimate website, and that Google should reconsider listing it. Since Google generally lists all websites they can find (based on links to it which do exist), they frequently have a reason for omitting a website.

Requesting reconsideration can get your website indexed in Google quickly, and it’s a smart thing to do, especially when there are a lot of people searching for you or your keywords.

Miami Dolphins Not Using Dolphins.com

Elliot Silver
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MiamiDolphins.comA few weeks ago, I reported on the Miami Dolphins UDRP filing for the domain name Dolphins.com. After a short period of time, the UDRP was suspended, and the Whois information changed, showing the National Football League as the new owner of the domain name. I assumed that the team wanted to use the domain name for their website, rather than their current MiamiDolphins.com domain name.

With the football season set to kick off this coming week, and the Miami Dolphins scheduled to play the Atlanta Falcons on September 13, one would anticipate that now would be a time that Dolphins.com gets considerable type-in traffic. People are looking for rosters, stats, team schedule, tickets, collectibles…etc. Rather than forwarding the domain name to the current website to capture the traffic, the domain name is not resolving – a big mistake. I don’t believe they would have anything to lose whatsoever by forwarding the domain name to the current website.

At the moment, there is a splash page on MiamiDolphins.com that says “the all new Miami Dolphins.com Coming September 8.” Because of the graphic, I can’t tell if they are planning to change the primary url to Dolphins.com or to keep it the same, but I sure hope they decide to use Dolphins.com instead of having it not resolve.

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