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Brand Marketing

Joe Biden Running for President, Using JoeBiden.com

Elliot Silver
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17

Earlier today, former Vice President Joe Biden announced that he is running for President in the 2020 US election. He will be running against a large slate of candidates in the Democratic primaries leading up to the general election:

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Peter Askew’s Vidalia Onion Story is Inspiring

Elliot Silver
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9

I was the underbidder in the VidaliaOnions.com auction in November of 2014. My maximum bid was $2,121, and the winning bid was $2,200. Fortunately, Peter Askew won the auction, and he has since become the “Vidalia Man.” He described how he got there in a great article that he published that made its way to the top of Hacker News yesterday:

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Great Domain Names Are… Boundless

Elliot Silver
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0

TechCrunch reported on a startup called Boundless that raised a $7.8 million Series A round of funding. Boundless is an “online green card application support services,” and the company uses its brand match .com domain name, Boundless.com.

I did a bit of research on the history of the Boundless.com domain name to see when the startup was able to acquire it. Because the domain name has been registered under Whois privacy for several years at Namecheap, I can’t see when the company acquired the domain name. To try and peg down when the company acquired the domain name, I used Archive.org to see what was on the domain name and when. Here’s what I found:

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Jane Domain Change is Fine, But Branding Needs Work

Elliot Silver
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11

Last week, a NamePros member with the username Maple Dots wrote about how a company called Jane switched urls from JaneApp.com to Jane.App for its website. There was quite a bit of discussion about the domain name change and the company’s branding that followed. In my opinion, the domain name change is totally acceptable and maybe even more memorable; it’s the Jane branding that could use some work.

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Poly.com Acquired in Advance of Rebrand

Elliot Silver
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3

A California company called Plantronics acquired a company called Polycom in a $2 billion deal announced last year. This morning, I saw a Google Alert about the company rebranding as Poly. The acquisition and rebrand was covered by eWeek. Smartly, the company acquired the matching Poly.com domain name in advance of the rebrand news.

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Amazon Acquires ProjectZero.com for Counterfeit Initiative

Elliot Silver
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1

This morning, I saw several “Project Zero” related domain names registered by Amazon. I saw that they company registered domain names like AmazonProject-0.com, AmazonProject0.com, Project-0.net, and quite a few other similar “Project Zero” domain names of various lengths. I searched Twitter to see if I could find anything about Amazon’s Project Zero, and I saw this tweet from The Verge with more information about it:

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ParkLogic to Host 2 Online Sessions to Showcase Services

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Elliot Silver - 2
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Elliot Silver - 1
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Keep Tabs on That Domain Name: Lesson from deBridge

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