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Carvertise: The “Golden Domain Name”

I want to share a video of a TedX talk that John and Jackie mentioned to me in a pair of comments. In the video, Carvertise CEO Mac Nagaswami discusses his company’s rebranding to Carvertise and what it took to acquire the brand match Carvertise.com domain name. It’s nearly 20 minutes in length, but it is well worth the time when you have an opportunity:

Koch Org. Gets StandTogether.com in Advance of Rebrand

The Washington Post reported that The Seminar Network, a non-profit organization founded and funded by billionaire Charles Koch, is being rebranded as Stand Together. Wisely, the organization acquired the brand match StandTogether.com domain name in advance of the rebranding.

Close Discussion How it Acquired Close.com

Close, a company that had been operating on Close.io, recently announced that it acquired the brand match Close.com domain name. The purchase price and other details about the acquisition were not shared, but I think closing a deal on Close.com was a smart move for the company that is now known simply as Close. This slight branding change was made more possible because of its acquisition of Close.com.

Massdrop Rebrands as Drop with Drop.com Domain Name

A company called Massdrop announced a rebrand to Drop, and smartly, the company was able to acquire the matching Drop.com domain name in advance of the rebrand. Here’s why the company opted to rebrand from Massdrop to Drop, according to an article from Christian de Looper who wrote about the rebrand this morning in Digital Trends:

Joe Biden Running for President, Using JoeBiden.com

Earlier today, former Vice President Joe Biden announced that he is running for President in the 2020 US election. He will be running against a large slate of candidates in the Democratic primaries leading up to the general election:

Peter Askew’s Vidalia Onion Story is Inspiring

I was the underbidder in the VidaliaOnions.com auction in November of 2014. My maximum bid was $2,121, and the winning bid was $2,200. Fortunately, Peter Askew won the auction, and he has since become the “Vidalia Man.” He described how he got there in a great article that he published that made its way to the top of Hacker News yesterday: