Key Take Away From Sedo Market Study

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Mike Berkens wrote a post about Sedo’s Quarterly Market Study, and there is an important takeaway that should be noted, especially by people who are new to investing in domain names or are exploring the space. 94% of all sales transacted on Sedo are for domain names that are sold for $5,000 or less. 48% of all public sales are for less than $500.*

If you look at the sales reports issued by Afternic, Sedo, and other venues, we are able to get a look at some of the higher end public sales. Platforms like Afternic and Sedo help domain owners move somewhere in the vicinity of $1 million in domain names each per week. While those big numbers are great, the majority of sales aren’t large transactions.

Week after week, I see

Don’t Miss Out on a Good Deal Hoping for a Perfect Deal

For many people I know in the domain business, negotiating a deal is almost as exciting as completing a deal. It can be exhilarating to get a buyer or seller to agree to a favorable deal, and when a negotiation takes weeks or months, the thrill of the actual deal may be lost by the time it comes to its conclusion.

Because of the enjoyment many people get from negotiating, it is very possible to lose out on a fair deal trying to get the best terms possible.

In a negotiation, I think it is human nature for the buyer or seller to want to get the absolute best deal possible. Even if a deal is fair for both parties, some people want to “win” the negotiation rather than reach a fair deal that is still good for both parties. In an effort to “win,” they might actually lose out on a deal.

While most negotiations

Develop or Sell?

Several years ago (2009 – 2010) when domain sales hit a low for me, I realized the importance of creating additional revenue streams. With the help of web developers, I launched a number of websites. Today, excluding my blog, the successful moneymaking websites my companies operate include DogWalker.com, DogPark.com, and to a degree, Lowell.com and DogGroomers.com.

With domain sales continuing to grow annually and my websites producing solid revenue numbers, I haven’t had any interest in building out additional websites. It takes too much time and money to launch a website that is actually helpful to users, and in order to be fair to advertisers, I feel obligated to produce something that is worthy of their advertising dollars if I am going to charge them. That means continued updates and tweaks, which take time, money, or a combination of both.

Within the last month or so, I bought

Tip to People Seeking a Domain Broker

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Just about every domain forum has a section for people to post threads seeking domain broker representation. In addition to this, people email brokers privately to discuss brokerage deals. Even though I am not a domain broker and have never been a domain broker, I receive emails daily from people asking me to broker their domain names.

Based on what I’ve seen on forums and what I’ve read in private emails, I want to give a tip to people looking to find a domain broker.

Just because you are

Turn a Purchase Inquiry Into a Sale Inquiry

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I recently won a domain name at NameJet that I am hoping to sell. I was going through a list of potential sales leads, when I came across a person whose contact information looked familiar. I did a quick search, and I found an email exchange from a while back when I tried to buy a domain name from that person and his company.

I am going to reconnect with him this week to see if he wants to purchase the domain name I am looking to sell. I believe I will have a bit of an advantage when discussing my domain name with him because I made a very reasonable offer for his domain name that he rejected. If he is interested in purchasing my domain name, it will be a bit more difficult for him to negotiate a better price considering his rejection of my offer.

When you are negotiating with

One Exceptional Name or 10 Excellent Names?

I’ve generally been an advocate of owning one name of significant value than ten domain names that cost the same as the single name. However, in thinking about my business model, I think I would rather own ten excellent domain names than one exceptional domain name that costs as much as the ten excellent names.

When selling exceptional (high value) domain names, there are often many interested parties. Companies usually want to own the exact match domain name for SEO purposes, vanity reasons, to make it easier for customers to find their website, and for defensive reasons in order to keep it away from a competitor. However, even though there have been hundreds of millions of dollars in domain name sales on the books, many companies are reluctant to spend six or seven figures on a domain name.

If you need a very high