I’ve seen a variety of “for sale” messages on the top of parked landing pages that use DomainNameSales.com, Voodoo, Sedo, and other parking platforms. Some people use the standard message provided by the platform, while others use different versions they create on their own.

I prefer to use whatever is standard because I assume the messages have been tested by the platform. On DNS, I know that Frank Schilling’s company has hundreds of thousands of parked domain names, and it is my assumption that the message being displayed has worked for Frank’s domain names, and I am comfortable using what seems to induce inquiries.

I have landed on other pages where domain owners are using

Determining the value and sale price of a domain name may seem fairly simple, but there are quite a few factors that need to be considered. Frequently, domain names are priced based on a gut feel, and that gut feel takes many factors into consideration.

In the comment section of my article yesterday about the difficulty in getting market prices on domain flips, Leonard Britt made a suggestion to me: “Perhaps your readers might find it useful to learn how you determine a reasonable end user price for a particular domain.” I shared some of the factors I consider when valuing a domain name, and I thought it would be a good topic to discuss in its own blog post since many domain investors struggle with this issue.

When a domain name is priced too high, prospective buyers may look elsewhere. They may purchase a better priced domain name on Sedo or Afternic, or they may hand register a domain name. When a domain name is priced too low, the seller will end up leaving money on the table. My philosophy is generally to price domain names on the higher side but negotiate a fairer deal with qualified prospects because there are plenty of deals to be had and cash flow is king to the growth of my business.

Listed below (in no particular order) are some of the factors I consider when valuing a domain name: