I read AbdulBasit Makrani’s thoughts about payment plans on NamePros, as well as the commentary added by others. I thought I would share a couple of additional pieces of advice that I think could be helpful based on my own experiences.

I have done somewhere around 10+/- deals using payment plans. For all of them except for one, I used either Escrow.com, DAN.com, or John Berryhill for the escrow / holding service. There are other companies that offer payment plan deal facilitation, but I have not used any other services. Based on my experiences, there are two things I would suggest – use a third party provider to facilitate the deal and do your best to ensure all of the fees are covered with the first payment.

Payment plans can be beneficial for several reasons. The buyer will be able to purchase a domain name that might not be affordable without a payment plan, and if they buyer fails to make payment in full, the seller keeps the payments and gets the domain name back. Aside from not getting paid in full upfront, I don’t see many drawbacks that can’t be worked out in the payment plan agreement.

Although I do not report my own sales, I appreciate when other investors and companies share their sales. Some of the benefits I get out of seeing other people’s sales include the following insight:

• Types of domain names that are selling
• Who is buying domain names
• Where domain names are selling (venues/landers)
• Pricing strategy
• Keywords that are selling and the value of comparable domain names

I like the idea of operating my own landing pages. For better or worse, I have autonomy over the exact design of my landing pages, and I can test pretty much anything. I can change the colors, I can change the text, I can add or subtract form fields, I can enhance or remove the phone number. With my own landing pages, I can pretty much do whatever I want, as long as I can either do it on my own or pay a designer to do it for me.

There are some costs to doing this, beyond the actual cost of paying a designer to make changes on my behalf. Lost leads is an incalculable cost, and I want to share a recent experience.

When I set my prices for domain names I am looking to sell, it is more of an art than a science. There are a number of considerations I balance to set prices on my domain names. Here are some of the factors that I consider as I am setting prices:

• Purchase price
• Comparable sales
• Comparable domain names for sale
• Market conditions
• My business conditions
• GoDaddy appraisal on listings that will show the appraised value
• Gut feel

After evaluating all of these factors – some more than others, I set the price for each domain name. Most of these factors are considered very rapidly, and I often defer to gut feel above all else, thinking, what can I imagine an end user paying to buy this domain name in a reasonable amount of time?