Domain Investing is Hard Work

12

I saw a thread on NamePros from someone who seems to have had enough with investing in domain names: I Give Up! I am DONE!!! There were quite a few words of encouragement shared with the thread starter, and several people offered to assist if they could. This is one of the great things about NamePros. One thing people learn is that domain investing takes a lot of work, can become expensive, and there are no guarantees that the time or money spent will result in a successful experience.

Dictionary Word .com Has to be Meaningful to be Valuable

45

One of my absolute favorite types of domain names to buy (and sell) is dictionary .com domain names. There are companies of all sizes that operate on dictionary .com domain names, including financial institutions, sports teams, media companies, tech businesses, and many other fields and industries. As a result, the demand for good dictionary .com domain names is strong and the values tend to correlate with the demand.

Buyer Broker and Buyer Interests Should Align

When a domain broker represents a domain owner by selling a domain name, the broker receives a previously negotiated percentage of the sale as compensation for a successful deal. When a broker is working on behalf of a buyer, the compensation structure can not be set up in the same way, as that would pit the broker’s interest against the interest of the client:

Due Diligence: Look at Whois History on Registrant Email Domain Name

Performing due diligence is a critical task before buying a domain name in the aftermarket – both private acquisitions and even on auction purchases. With GDPR in force, doing the necessary due diligence is more difficult, and as time goes by, it will become even more challenging. One area of due diligence that should not be overlooked is related to the registrant’s email address.

Downsides of Self-Managed Landing Pages

16

I operate my own “for sale” inquiry pages for my domain names via Embrace.com. I like that I can control my own landing page designs and have total, private control over my leads (I trust platforms like Efty and Dan.com have privacy features, but I also assume if someone acquires either business, they would also acquire data). There are several downsides to managing your own landing pages, and I want to share them with readers.

Embrace the Extension in Branding

Every day, it seems like more and more startups and companies launch on, or move to, .com alternative domain name extensions. Some do this out of necessity because the matching .com is unavailable or too expensive, and others do it for branding or other marketing purposes. In my opinion, if a company uses an alternative extension such as a new gTLD or ccTLD, they need to embrace the extension in their branding.