Caught the Attention of Jason Calacanis

Yesterday afternoon, Bloomberg reported that Calm, a popular meditation app, is looking to raise a round of funding at a $2.2 billion valuation. While Calm is an app, it also owns its brand match domain name. It has owned for many years, and that may have made a difference in its initial upward trajectory.

One of the early investors in Calm was Jason Calacanis, a venture capitalist and startup founder/advisor. Jason is also quite familiar with domain names. Some domain names he has owned or been involved with include,,, and

Late last night on Twitter, Jason was reminiscing about his early $378,000 investment in Calm:

One of the primary reasons cited was the domain name. In a Medium blog post in 2014, Jason shared more insight into this investment. In the article, here’s what he wrote about Calm’s domain name: “exceptional branding (a four-letter domain name that’s in the dictionary!).”

My bet is the story may have been different if Calm did not own but had something like The branding of Calm would have been nice, but it would have been lacking its most obvious Internet presence. Had the startup not had its brand match domain name at the time, it would have grown in value – perhaps quite substantially. Alternatively, it might have been acquired or otherwise used by a different company with the Calm branding.

Calm is a great app and has had a fantastic run. Like many businesses in its field, I am sure Calm has grown leaps and bounds since the beginning of the pandemic. I would imagine the founders of Calm caught Jason’s eye with its domain name and branding, and the rest is history.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Reminds me of when psychopath Nasty Pelosi snapped at Fake Yapper I mean Jake Tapper to “calm down!” Jimmy Dore covered that well in one of his videos.

    And no I’m not an R either.

  2. Calm is a great app – they have great guest readers and an interesting FYI is that Calm is lifetime free for educators!

    I do however think that as the years go by innovative businesses (like calm) will start opting for new domains.

    One recent example is how Google has for their live virtual experiences project/business.
    They wrote about it on their blog at (which also happens to be a new domain too)

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