Brian Null and Mike Sullivan Launch

DomainNameAdvice.comYou may have noticed a new website feed on last week. (DNA) provides domain name advice to Startups, SMB’s, and Corporations from people who are experienced with domain names. The website was founded by two people with domain investing experience – Brian Null and Mike Sullivan.

The Founders interact with entrepreneurs, founders, and CEOs on a daily basis through their other business-related publications such as (formerly, a domain name that sold earlier this year for an undisclosed sum) and These interactions have led to discussions about domain names, and Brian and Mike have been able to offer advice individual advice to these high level executives.

The primary goal of DNA is to leverage this unique position to bridge the gap between the business sector and the domain industry by providing quality insight and information. In addition to insight and tips from Brian and Mike, the team has sought out advice from a variety of people who have experience in the domain space.

Contributors so far include Tessa Holcomb of, Joe Alagna of 101 Domain, Rob Sequin, Andrew Rosener of Media Options, Larry Fischer, and several others. I am told there are a number of other industry experts who will also be contributing to the website in the near future. I might participate, too, to share some advice about domain investing.

Contributing on is a good way to increase visibility as an authority on domain names and gain great exposure to startups, the SMB sector, and corporations. DNA actively recruits (and also filters) featured contributors to ensure readers get the best possible information across the spectrum for a particular topic.

Brian has a long track record within the domain industry, having been on the Board of Advisors in the early days for the domain industry TRAFFIC Conferences. He has also participated in substantial domain transactions on names such as,,, and Mike Sullivan operates the domain-focused blog at Both founders are active members of the private domain forum,

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Sounds like a project with lots of potential that could have a unique voice in the industry.

    Also, cool logo! If you read this, Brian, I would be interested in knowing who did the logo for you guys.

  2. Domain Name Advice is self explanatory and it’s nice to see these contributors all in one place. However, if they are solely working with startups and corporations, seems the motivation is more about networking to sell inventory and less about consulting.

  3. Thank you very much for covering our launch, Elliot. We hope you do decide to occasionally post your insights on DNA, for the benefit of Startups and SMB’s. 🙂

    @Josh: thanks for the nice words and happy to hear you like the logo. We used 99Designs for it and purchased the top package they offer (Platinum?) to get the most submissions to work with.

    @Em: we will be adding Contributors across many categories and plenty of the contributors will be from “outside” of the domain industry. Small sample of categories where we have contributors coming on board:

    – Trademark and IP Attorneys
    – Incubators/Accelerators
    – GTLD Consultants and Operators
    – ccTLd Operators
    – Domain Name Asset Management Providers
    – Research Tools
    – Registrars
    – Internet Marketers
    – Domain Name Consultants
    – Acquisition Service Providers

    The content we post will be generated primarily by Mike and I asking our contributors the questions we hear while we interact with the business sector in our ventures outside of the domain industry. You can catch me at Brian at if you would like to discuss further.

  4. I have founded more than a half dozen companies, exited from one and currently spend my time on PhoneTag and . I have spent over $250,000 on approximately 200 domain names because I believe that a great domain is extremely important to the success of a start-up (I learned the hard way – PhoneTag used to be called SimulScribe).

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