App #1 Free Lifestyle App
Neustar Domain Names App #1 Free Lifestyle App

10 is arguably the most successful website created and managed by domain investor Kevin Ham’s Reinvent, Inc. The website offers information about “Black Friday” deals as well as coupons and special offers for over 1,000 retail stores.

As the weather gets colder and the holiday season approaches, the folks at ramp things up in anticipation of “Black Friday,” the famous shopping day that occurs on the Friday after Thanksgiving. From what I understand, it’s highly  competitive  to get top search engine rankings for Black Friday and shopping related keywords, and driving traffic is critical, especially for a seasonal website.

It looks like things have been going well for Reinvent, and the iPhone app is currently rated #1 in the chart for Top Free iPhone Lifestyle Apps, and in the top 20 in free apps throughout the entire apps store on iTunes. Although they aren’t making money from downloads, I assume they are earning revenue when people make purchases based off of suggestions from the app.

In addition to its success in the iTunes store, it appears that is also doing well in Google. The website currently ranks #1 for the exact match “Black Friday” search term.

I reached out to Kevin Ham for comment on his team’s successes, and as usual, he was modest about his company’s accomplishments so far. “We are humbled and pleased with how things are going,” Kevin told me.

Congrats to the team at Reinvent on this success. It’s another example of an exact match domain name becoming a brand with solid search rankings.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (10)

    ohad adi weitzman

    Hi Eliot

    Do you think a seasonsal site for Christmas gifts can be as successful as

    November 6th, 2012 at 12:14 pm

      Elliot Silver

      Of course…

      It also depends how you define success, since I have no idea how much revenue the site is earning 🙂

      November 6th, 2012 at 5:19 pm

      John Lyotier

      Ohad … We are about to find out.

      (re-built, re-launched, and presently sitting in #2 slot on Google)

      John (Left of the Dot &

      November 6th, 2012 at 6:59 pm

      ohad adi weitzman

      Excellent John I will defintely check it out

      November 7th, 2012 at 3:17 pm


    Very diverse and interesting staff at Reinvent. 🙂 🙂 🙂


    November 6th, 2012 at 4:19 pm


    Great post, Elliot. Kevin, might be modest, but I’m not 🙂 A big congrats to the entire Reinvent team! They’re some of the brightest and best in our industry.

    November 6th, 2012 at 5:19 pm


    I thought Frank Schilling owned…paid $60k for it if I remember? Did I miss a sale?

    November 7th, 2012 at 6:25 am

      Elliot Silver

      I believe you are referring to, which is owned by Frank’s company.

      November 7th, 2012 at 7:06 pm


    Its good to see blackfriday growing.
    Thanks Elliot for sharing.

    November 8th, 2012 at 12:46 am

    DH will be the new Black Friday.

    November 25th, 2012 at 10:05 pm

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